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EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON - DURABLE CONSUMER PRODUCTS

A CASE STUDY OF OMO DETERGENT

ABSTRACT    This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies.  This research project was aimed at the following:a.   &nb...

Marketing Type: PROJECT

📄 73 pages | 🧠 8410 words | 📚 5 chapters

413 views

AUDIT ATTRIBUTES AND FINANCIAL REPORTING QUALITY OF LISTED BUILDING MATERIAL FIRMS IN NIGERIA

ABSTRACTExternal auditors conduct an independent examination of a firm‟s financial statements, records and supporting documents and give opinion about the truth and fairness of the reports, and that the report is free from material misstatements and errors. While, this can be considered as a go...

Administration Type: PROJECT

📄 94 pages | 🧠 7079 words | 📚 5 chapters

320 views

EVALUATION OF PITCHER IRRIGATION TECHNOLOGY FOR THE PRODUCTION OF LETTUCE (Lactuca sativa) CROP IN SAMARU, NIGERIA

ABSTRACTPitchers, in their simplest form, consist of unglazed baked earthen pots, which are buried to their neck in the soil and filled with water, directly feeding the roots of the plants with a steady supply of moisture. Pitcher irrigation system is one of the most efficient traditional irrigat...

Engineering Type: PROJECT

📄 97 pages | 🧠 9665 words | 📚 5 chapters

229 views

HARNESSING PASSIVE COOLING STRATEGIES TO ENHANCE THERMAL COMFORT IN THE DESIGN OF PROPOSED SCHOOL OF ENVIRONMENTAL STUDIES ABDUGUSAU POLYTECHNIC ZAMFARA STATE, NIGERIA

ABSTRACTPassive design responds to local climate and site conditions in order to maximise the comfort and health of building users while minimising energy use. The key to designing a passive building is to take best advantage of the local climate. Passive cooling refers to any technologies or des...

Environmental Design Type: PROJECT

📄 91 pages | 🧠 7773 words | 📚 5 chapters

253 views

PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT PARASTATALS

CASE STUDY OF NIGERIAN RAILWAY

ABSTRACT    This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals using Nigerian Railway corporation as a case study.    Public relations policy is as old as man, which indicates tha...

Mass Communication Type: PROJECT

📄 52 pages | 🧠 6699 words | 📚 5 chapters

306 views

EFFECT OF INTERNATIONAL TRADE ON ECONOMIC DEVELOPMENT OF NIGERIA

ABSTRACTIn this research project effort has been made to see the effect of international trade on the economic development of Nigeria. In recent years, the inflow of foreign direct Investment and Intra-Nigeria investment by foreign investor and indigenous respectively has witnessed many retr...

Administration Type: PROJECT

📄 94 pages | 🧠 11103 words | 📚 5 chapters

348 views

EFFECTS OF FEEDING GRADED LEVELS OF PALM KERNEL MEAL (PKM) IN BROILER CHICKEN DIETS SUPPLEMENTED WITH MAXIGRAIN® ENZYME

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Agricultural Science Type: PROJECT

📄 87 pages | 🧠 11765 words | 📚 5 chapters

721 views

CONTINUOUS ASSESSMENT AS A FACTOR OF PROMOTING EDUCATIONAL STANDARD IN SELECTED PRIMARY SCHOOL

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Continuous assessment is a relatively new innovation to our education system. It is seen as one of the major outcome of the deliberations of Nigeria National curriculum conference that was held in 1969. It is put in National Poli...

Education Type: PROJECT

📄 50 pages | 🧠 9586 words | 📚 5 chapters

406 views

BEAUTY AND FASHION CENTRE ABUJA: EXPLORING THE USE OF DAYLIGHT TO ENHANCE VISUAL COMFORT

ABSTRACTNatural light is the essence from which all color reacts and takes existence. It's the all important element in interior design/architecture. It provides a space with genuineness and without it a room can look unexciting, uninteresting and can feel repulsive. Sunlight is an elemental part...

Engineering Type: PROJECT

📄 94 pages | 🧠 9022 words | 📚 5 chapters

165 views

ASSESSMENT OF SOCIAL STUDIES EDUCATION INFLUENCE ON ACQUISITION AND EXHIBITION OF KNOWLEDGE ON CORE -VALUES FOR NATIONAL INTEGRATION AMONG UNDERGRADUATE STUDENTS

A CASE STUDY OF NIGERIA

AbstractThis study was no assessment of Social Studies Education influence on acquisition and exhibition of knowledge core-value for National Integration among Undergraduate Students in Nigeria. Accordingly, seven (7) research objectives, questions and null hypotheses each guided the study. Descr...

Education Type: PROJECT

📄 84 pages | 🧠 10119 words | 📚 5 chapters

381 views

DESIGN AND IMPLEMENTATION OF STAFF RECORD KEEPING SYSTEM

CHAPTER ONE1.0 ININTRODUCTION Record Keeping is the process of collecting, inputting, storing, classifying, summarizing and interpreting data.Record keeping has two facets - financial record keeping and managerial record keeping. The basic purpose of financial record is to assist decision ma...

Computer Science Type: PROJECT

📄 50 pages | 🧠 6836 words | 📚 5 chapters

281 views

DEVELOPMENT OF A DEEP CONVOLUTIONAL NEURAL NETWORK BASED SYSTEM FOR OBJECT RECOGNITION IN VISIBLE LIGHT AND INFRARED IMAGES

ABSTRACTThis research investigated image recognition frameworks on datasets of visible-light and infrared (IR) imagery using deep convolutional neural networks (CNN). This is due to their recent success on a variety of problems including computer vision which often surpassed the state of the art ...

Engineering Type: PROJECT

📄 85 pages | 🧠 7217 words | 📚 5 chapters

277 views

FIRM AGE AND PROFITABILITY: EVIDENCE FROM NIGERIA

AbstractThis study sought to investigate firm Age and Profitability: Evidence from Nigeria. The main objective of this study is to determine if firm age affect the profitability of non-financial companies in Nigeria and also to know if older firms out performs younger firms. Age can have adverse ...

Economics Type: PROJECT

📄 50 pages | 🧠 12972 words | 📚 5 chapters

245 views

EVALUATION OF NON-GOVERNMENTAL ORGANIZATIONS IN FOSTERING WOMEN EDUCATION IN WOMEN CENTRES IN NIGERIA

ABSTRACTThe study is concerned with evaluation of the Non-governmental Organizations (NGOs in fostering women education in women centres in Nigeria. The objective of study includes among others, identification ofthe contributions and efforts of NGOs in assisting women in fostering their education...

Education Type: PROJECT

📄 80 pages | 🧠 6457 words | 📚 5 chapters

273 views

THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE

A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC

ABSTRACT     The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.     The objective, the study among other things include: - &nb...

Marketing Type: PROJECT

📄 92 pages | 🧠 12009 words | 📚 5 chapters

256 views