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THE IMPACT OF CHANNEL MANAGEMENT AS A MARKETING STRATEGY FOR CONSUMERS' SATISFACTION: A STUDY OF SELECTED COMPANIES IN NIGERIA

ABSTRACTMarketing channel strategy is one of the major strategic areas of marketing  management, fits under the distribution (place) variable in the marketing mix. Management must develop and operate its marketing channels in such a way as to support and enhance the other strategic variables...

Administration Type: PROJECT

📄 96 pages | 🧠 8298 words | 📚 5 chapters

255 views

APPLICATION OF THE MARKETING CONCEPT IN THE BANKING SERVICE

A CASE STUDY OF COMMERCIAL BANKS IN OWERRI MUNICIPAL OWERRI IMO STATE

ABSTRACT    Why are banks established? Actually banks are established to make profit.  Are these profit made at the expenses of the customers? Or is it as a result of the services provided by these banks?    It the aim of this research work to find out if banks ...

Secretarial Studies Type: PROJECT

📄 75 pages | 🧠 9536 words | 📚 5 chapters

228 views

INTERNATIONAL FINANCIAL REPORTING STANDARDS ADOPTION AND EARNINGS MANAGEMENT IN NIGERIAN NON-FINANCIAL QUOTED COMPANIES

ABSTRACTThis study investigated the effects of IFRS adoption on earnings management of non-financial quoted companies in Nigeria. I used a sample of 75 non-financial quoted companies in Nigeria that has consistently published their audited annual financial report between 2010 and 2014. In analyzi...

Administration Type: PROJECT

📄 81 pages | 🧠 9445 words | 📚 5 chapters

237 views

STABILIZATION OF BLACK COTTON SOIL WITH LOCUST BEAN WASTE ASH

ABSTRACTAn expansive black cotton soil taken from a borrow pit located along Numan - Ngurore road in the North Eastern part of Nigeria was treated with an agricultural waste ash produced from the burning of the husks of ripe fruits of the African Locust Bean tree that are abundantly available in ...

Engineering Type: PROJECT

📄 97 pages | 🧠 7242 words | 📚 5 chapters

280 views

DIAGNOSIS MANAGEMENT SYSTEM DEVELOPMENT

CHAPTER ONEINTRODUCTION1.0 IntroductionThis chapter presents the introduction to diagnosis management system development. It presents the introduction, theoretical background, statement of the problem, aim and objectives of the study, significance of the study, scope of the study, organizati...

Computer Science Type: PROJECT

📄 65 pages | 🧠 9289 words | 📚 5 chapters

315 views

CONSUMER CHOICE CRITERIA IN BANK SELECTION IN NIGERIA

ABSTRACTThis Thesis is aimed at ascertaining what criteria inform the choice of a bank by the consumer in Nigeria. Customers of two sampled Banks Savannah Bank Plc and Diamond Bank Limited were randomly administered questionnaires. Eighty questionnaires where distributed to both Savannah Bank Plc...

Administration Type: PROJECT

📄 90 pages | 🧠 11795 words | 📚 5 chapters

267 views

CLIMATE CHANGE INFORMATION NEEDS OF RURAL FARMERS IN ENUGU STATE, NIGERIA

CLIMATE CHANGE INFORMATION NEEDS OF RURAL FARMERS IN ENUGU STATE, NIGERIAAbstractAdaptation is considered an appropriate response to climate change and variability, especially forrural farmers. However, the farmers' ability to effectively respond to climate change challengesis determined by the q...

Agriculture Type: PROJECT

📄 56 pages | 🧠 6498 words | 📚 5 chapters

302 views

A COGNITIVE SEMANTIC STUDY OF SELECTED HAUSA METAPHORICAL EXPRESSIONS AS USED BY KANO STATE POLITICIANS

ABSTRACTThis study examined the use of selected Hausa metaphorical expressions in the speeches of Kano State politicians from Cognitive Semantic field for six years (2008 - 2014). It was observed that the politicians in the State were using metaphor in the manner that it did not only persuade the...

Arts Type: PROJECT

📄 100 pages | 🧠 9204 words | 📚 5 chapters

352 views

THE CONSTRUCTION AND FABRICATION OF A CANDLE MOULDING MACHINE

ABSTRACTThe candle molding machine is a vital device which cannot be done without, in any nation. This is because of the indispensable role candle plays, especially when there is no either source of light.In order to enhance adequate supply to both urban and rural consumers, the production of a c...

Mechanical Engineering Type: PROJECT

📄 58 pages | 🧠 6238 words | 📚 6 chapters

291 views

APPLICATION OF REMOTE SENSING AND GIS IN THE POPULATION STUDY OF ACHARA LAYOUT ENUGU, ENUGU STATE, NIGERIA

ABSTRACTThis project is an attempt to study population distribution in Achara Layout Enugu, in Enugu State through integration of Remote sensing and Geographic Information System (GIS). The Remote sensing data used in this study included high spatial resolution Quick Bird imagery. Questionnaires ...

Surveying and Geoinformatics Type: PROJECT

📄 82 pages | 🧠 16153 words | 📚 5 chapters

457 views

COMPUTERISED CRIME TRACKING INFORMATION SYSTEM

 ABSTRACT This project work intends to automate the existing criminal records of the Nigeria police using Enugu criminal investigating department. The essence was to produce durable criminal records and avoidable lost of criminal records. Structural database management system (DBMS) was...

Computer Science Type: PROJECT

📄 61 pages | 🧠 7215 words | 📚 5 chapters

368 views

THE EFFECT OF ETHANOLIC EXTRACT OF Psidium guajava LEAVES ON MERCURIC CHLORIDE INDUCED NEUROBEHAVIOURAL, BIOCHEMICAL AND HISTOARCHITECHURAL CHANGES IN THE CEREBRUM, CEREBELLUM AND HIPPOCAMPUS OF ADULT WISTAR RATS

ABSTRACTMercury is a ubiquitous and toxic heavy metal which has caused extensive environmental contamination and significant public health problems in many parts of the world and there is increasing evidence that the central nervous system is its main target. The present study evaluated the neuro...

Medicine Type: PROJECT

📄 97 pages | 🧠 6815 words | 📚 5 chapters

226 views

IMPACT OF CLASSROOM LEARNING ENVIRONMENT ON THE PERFORMANCE OF STUDENTS IN CIVIC EDUCATION IN UPPER BASIC EDUCATION IN NIGER STATE, NIGERIA

AbstractThe study examined the impact of classroom learning environment on the performance of students in civic education in upper Basic education in Niger state, Nigeria. The objectives of the study were: to determine the impact of teachers qualification on the performance of students in Civic E...

Education Type: PROJECT

📄 94 pages | 🧠 11876 words | 📚 5 chapters

590 views

CONSTRUCTION OF TABLE TOP LIQUID EXTRACTION UNIT

ABSTRACTA table top liquid-liquid extraction unit was constructed. The project also involved the repair and servicing of peristaltic suction pump, by painting it, replacing the connecting cord to the power supply, refilling of the work out suction plates, teeth and general servicing of the equipm...

Chemical Engineering Type: PROJECT

📄 47 pages | 🧠 9295 words | 📚 5 chapters

348 views

SHEPHERD MOTIF IN THE OLD TESTAMENT AND ITS IMPLICATIONS FOR LEADERSHIP IN NIGERIA.

SHEPHERD MOTIF IN THE OLD TESTAMENT AND ITS IMPLICATIONS FOR LEADERSHIP IN NIGERIAAbstractThis research examines the Shepherd Motif in the Old Testament which has been misunderstood, misinterpreted and subjected to criticism in recent times due to the varying degrees of methodologies by scholars....

Agriculture Type: PROJECT

📄 50 pages | 🧠 8527 words | 📚 5 chapters

401 views