Marketing

MANAGING LOGISTICS AND DISTRIBUTION SYSTEM IN THE NIGERIAN CEMENT INDUSTRY

ABSTRACTThe success of logistics and distribution can be measured from theextent of market coverage with products availability at reasonableprices, the development of distribution facilities, the management oflogistics and distribution resources and the channels as well.However, managing logistic...

Marketing Type: PROJECT

📄 138 pages | 🧠 12286 words | 📚 5 chapters

777 views

EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS

A CASE STUDY OF ENUGU TELEVISION (E.T.V)

ABSTRACT The research work titled "Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered th...

Marketing Type: PROJECT

📄 52 pages | 🧠 6753 words | 📚 4 chapters

633 views

THE IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF CONSUMER PRODUCT IN ENUGU METROPOLIS

ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction...

Marketing Type: PROJECT

📄 95 pages | 🧠 8827 words | 📚 5 chapters

673 views

MARKETING PROBLEMS AND PROSPECT OF THE BAKERY INDUSTRY IN ENUGU METROPOLIS

A CASE OF STUDY OF IFY BREAD INDUSTRIES

ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected. The research instruments used i...

Marketing Type: PROJECT

📄 71 pages | 🧠 9662 words | 📚 5 chapters

771 views

MARKETING OF VIDEO CLUB SERVICES IN ENUGU STATE

A CASE STUDY OF OMEGA VIDEO CLUB SERVICE

ABSTRACT Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They have boosted the activities of the most actors and ...

Marketing Type: PROJECT

📄 71 pages | 🧠 11983 words | 📚 5 chapters

647 views

THE EFFECTIVE MARKETING STRATEGIES FOR ROAD TRANSPORT SERVICES

ABSTRACT Effective marketing strategies in Road Transport Service (A case study of Peace Mass Transit). Transportation being mention earlier as a means by which goods are moved from one point to the other in order to create time and place utilities. Ther...

Marketing Type: PROJECT

📄 60 pages | 🧠 6531 words | 📚 5 chapters

761 views

TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of contents CHAPTER ONE Introduction 1.1 Background of the study 1.2 Statement of problem 1.3 Ob...

Marketing Type: PROJECT

📄 56 pages | 🧠 6858 words | 📚 5 chapters

707 views

THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES

A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER

ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies Th...

Marketing Type: PROJECT

📄 123 pages | 🧠 7140 words | 📚 5 chapters

709 views

The role of advertising in Motivating Consumer brand preference for Beverages in Enugu Metropolis

A Case Study of Bournvita of Cadbury Nigeria Plc

ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in colle...

Marketing Type: PROJECT

📄 96 pages | 🧠 10398 words | 📚 5 chapters

658 views

PROBLEMS AND PROSPECTS OF MARKETING ELECTRICITY SERVICES IN ENUGU STATE

A CASE STUDY OF NEPA HEADQUARTERS ENUGU

ABSTRACT This research is on problems and prospects of marketing electricity services in Enugu state. A case study of NEPA headquarters, Enugu. It is made up of five chapters, each of the chapters dealt with a particular aspect of the research work. ...

Marketing Type: PROJECT

📄 64 pages | 🧠 7234 words | 📚 5 chapters

762 views

PUBLIC RELATIONS AND INTERNATIONAL MARKETING

ABSTRACT There are so many problems facing international marketing in both the industrialized and developing countries, from the recent happening, he can see that these problems have been preventing international marketing from optimizing its goals of earning suffici...

Marketing Type: PROJECT

📄 92 pages | 🧠 10540 words | 📚 5 chapters

756 views

SALES PROMOTION AS AN EFFECTIVE MEANS OF INCREASING A FIRMS MARKET SHARE

AN APPRAISAL OF THE 7UP 2004 NAIRA MAINIA" IN ENUGU STATE

TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Table of contents List of Table CHAPTER ONE 1.0 Introduction 1.1 What is sales promotion 1.2 Sales promotion in contempo...

Marketing Type: PROJECT

📄 36 pages | 🧠 4921 words | 📚 5 chapters

770 views

EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS IN ENUGU STATE

ABSTRACT This research work "EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS" in Enugu State using poultry farms in Ujodo Local Government Are is a study that is crucial for the improvement of poultry establishment in Ujodo Local Government as well a...

Marketing Type: PROJECT

📄 113 pages | 🧠 14903 words | 📚 5 chapters

603 views

THE IMPACT OF SEGMENTATION ON CUSTOMER STATISTACTION

A CASE STUDY OF NBC PLC IN ENUGU METROPOLIS

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Marketing Type: PROJECT

📄 85 pages | 🧠 7671 words | 📚 5 chapters

599 views

THE ROLE OF PROMOTION IN MARKETING OF ELECTRICITY SERVICE

A CASE STUDY OF POWER HOLDING

ABSTRACT The study the role of promotion in marketing of electricity services (NEPA) in Enugu Metropolis it has became necessary as this stage of our development to determine the extent of the implementation of the marketing concept in carrying out role of...

Marketing Type: PROJECT

📄 44 pages | 🧠 6850 words | 📚 5 chapters

660 views