Marketing

MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN

ABSTRACT     This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study.     Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mo...

Marketing Type: PROJECT

📄 89 pages | 🧠 11506 words | 📚 5 chapters

355 views

MARKETING OF COMMUNICATION SERVICES

A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU

ABSTRACT    This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu.  The data needed for this study was collected from the employers/staff of the television house....

Marketing Type: PROJECT

📄 85 pages | 🧠 10079 words | 📚 5 chapters

427 views

MARKETING OF CHURCH SERVICES

A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS

ABSTRACT     Marketing of Church Services are established to deliver services to the people of God.   Are these services made to satisfy the congregation, themselves or the priest?     The researcher observed that the marketing of church services have some ...

Marketing Type: PROJECT

📄 48 pages | 🧠 6215 words | 📚 5 chapters

387 views

MANAGEMENT OF SMALL SCALE INDUSTRIES IN ENUGU STATE PROBLEMS AND PROSPECTS

A CASE STUDY OF ENUGU SOUTH LOCAL GOVERNMENT AREA

ABSTRACTManagement of small-scale industries is characterized by paucity of literature, mostly when it includes having a focus on a particular establishment.     In the views of different scholars and as has been established by the researcher, management of small scale industry is ...

Marketing Type: PROJECT

📄 30 pages | 🧠 3431 words | 📚 3 chapters

672 views

IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY

A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU

ABSTRACT     The research on the role of marketing in improving a company's performance.      In order to carryout the work effectively some of the following objective were formulated. •    To know whether Juhel Pharmaceuticals conducts marketing ...

Marketing Type: PROJECT

📄 53 pages | 🧠 6894 words | 📚 5 chapters

380 views

IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY

A CASE STUDY OF ALL STATED TRUST ABNK ENUGU

ABSTRACTThis project work is on the impact of information technology in the banking industry.  And all States Trust Bank will be chosen as a case study.In doing this, both primary and secondary data were collected to solve the research problem.  The population of the study comprises of ...

Marketing Type: PROJECT

📄 73 pages | 🧠 7616 words | 📚 5 chapters

472 views

EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON - DURABLE CONSUMER PRODUCTS

A CASE STUDY OF OMO DETERGENT

ABSTRACT    This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies.  This research project was aimed at the following:a.   &nb...

Marketing Type: PROJECT

📄 73 pages | 🧠 8410 words | 📚 5 chapters

797 views

EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES

A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR

ABSTRACT    The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study.   The study was motivated by the necessity to find out why Jonatex have been successful within its short peri...

Marketing Type: PROJECT

📄 82 pages | 🧠 10352 words | 📚 5 chapters

370 views

EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS

A CASE STUDY OF EXECUTIVE AIRLINE SERVICES

ABSTRACT This research work titled "Effective Marketing Strategies for Airlines Operating in Enugu Metropolis (A Case Study of Executive Airline Services) was carried out with some of the following objectives: -•    To find out if the customers are satisfied with the quality and av...

Marketing Type: PROJECT

📄 70 pages | 🧠 8199 words | 📚 5 chapters

427 views

CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA

A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU

ABSTRACT     This project looks into the level to which consumers are protected in drug marketing in Nigeria.     This main objective that motivate this work is that concern to ascertain how safe the market for drugs is for the users of drugs.   Considering...

Marketing Type: PROJECT

📄 96 pages | 🧠 13502 words | 📚 5 chapters

505 views

CONSUMER PREFERENCE ON TOOTHPASTE BRANDS IN ENUGU METROPOLIS

ABSTRACT    This study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice.    The objective of the study is as follows: to find out the major factors that influence ...

Marketing Type: PROJECT

📄 74 pages | 🧠 9687 words | 📚 5 chapters

586 views

CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE IN ENUGU METROPOLIS

ABSTRACT    The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis.    The objective of the study or research was:i.    To find out why the foreign processed brand is preferred and the problems militating against ...

Marketing Type: PROJECT

📄 50 pages | 🧠 6715 words | 📚 4 chapters

409 views

APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES

A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON

ABSTRACT    This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis.  The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an...

Marketing Type: PROJECT

📄 75 pages | 🧠 7882 words | 📚 5 chapters

439 views

AN EVALUATION OF THE LEADERSHIP STYLE AND ITS EFFECT ON THE EMPLOYEES ATTITUDE

A CASE STUDY OF NIKE RESORT HOTEL, ENUGU

  ABSTRACT    The theme of the study is an evaluation of leadership style and its effects on employee's attitude (a case study of Nike Lake Resort Hotel, Enugu).    Inadequate information and misconceptions about leadership styles that is appropriate in organiza...

Marketing Type: PROJECT

📄 75 pages | 🧠 9117 words | 📚 5 chapters

391 views

AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS

A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU

ABSTRACTThe study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determi...

Marketing Type: PROJECT

📄 72 pages | 🧠 8540 words | 📚 5 chapters

577 views