Marketing

THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES IN ENUGU METROPOLIS

A CASE STUDY OF ANALYSIS MOTOR MANUFACTURING COMPANY ANAMMCO

ABSTRACT This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service firm and workshops ant the small auto ...

Marketing Type: PROJECT

📄 85 pages | 🧠 11227 words | 📚 5 chapters

401 views

ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS

A CASE STUDY OF WOMEN WORLD BOUTIQUE, ENUGU

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in t...

Marketing Type: PROJECT

📄 109 pages | 🧠 11097 words | 📚 5 chapters

493 views

MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY

A CASE STUDY OF AIICO INSURANCE COMPANY OPERATIONS IN ENUGU METROPOLIS

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in t...

Marketing Type: PROJECT

📄 138 pages | 🧠 11614 words | 📚 5 chapters

427 views

CONSUMER PREFERENCE FOR MALTA - GUINESS, MALTINA AND VITA - MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN

ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt - Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the vari...

Marketing Type: PROJECT

📄 94 pages | 🧠 20292 words | 📚 5 chapters

852 views

EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES IN ENUGU METROPOLIS

A CASE STUDY OF BETHSAIDA HOSPITAL ENUGU

ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the re...

Marketing Type: PROJECT

📄 83 pages | 🧠 9152 words | 📚 5 chapters

326 views

THE EFFECT OF BRANDING ON PRODUCT MARKETING

A CASE STUDY OF UNILEVER NIGERIA PLC

ABSTRACT The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industr...

Marketing Type: PROJECT

📄 67 pages | 🧠 7850 words | 📚 5 chapters

491 views

The Marketing Mix Application In The Marketing Of Places Rentals Services In Ikeja Metropolis

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 background to the study 1.2 statement of the problem 1.3 objective of the study 1.4 research hgypothesis 1.5 significance of the study 1.6 scope of the study 1.7 definitio...

Marketing Type: PROJECT

📄 57 pages | 🧠 7792 words | 📚 5 chapters

343 views

PROBLEMS AND PROSPECTS OF MARKETING OF AGRICULTURAL PRODUCE IN AN ECONOMY

A CASE STUDY OF NDOKWA LOCAL GOVERNMENT AREA IN DELTA STATE

ABSTRACT The objective of this study was conducted to identify some essential data development for the improvement of poor marketing facilities in an economy. The population for this study was 400 drawn from four towns in Ndokwa Local Government Area. The ...

Marketing Type: PROJECT

📄 72 pages | 🧠 8270 words | 📚 5 chapters

521 views

IMPROVING ADVERTISING EFFECTIVENESS IN THE MARKETING OF CONSUMER GOODS IN NIGERIA

A CASE STUDY OF EASTERN SHOP

     TABLE OF CONTENT CHAPTER ONE 1.0. INTRODUCTION 1.1. Background of the study 1.2. Statement of problem 1.3. Research question 1.4. Formulation of hypothesis 1.5. Significance of study 1.6. Scope of study ...

Marketing Type: PROJECT

📄 65 pages | 🧠 12288 words | 📚 5 chapters

503 views

EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE IN THE SOFT DRINK INDUSTRY

     ABSTRACT Effective marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling companies and of course the marketing mix variables will not be left out of the integration, in this ever-changing marketin...

Marketing Type: PROJECT

📄 83 pages | 🧠 12556 words | 📚 5 chapters

510 views

THE PROBLEMS OF MARKETING AGRICULTURAL PRODUCTS IN NIGERIA

A CASE STUDY OF ALFA POULTRY

ABSTRACT In this research work, effort was made to X-ray the marketing of agricultural products in Eastern Nigeria a case study of Alfa Poultry. This is with view to presenting simple general problems in marketing of agricultural products in Eastern Nigeri...

Marketing Type: PROJECT

📄 54 pages | 🧠 6328 words | 📚 5 chapters

475 views

THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF TOILET SOAPS IN ENUGU STATE

A CASE STUDY OF SELECTED TOILET SOAPS

ABSTRACT The main purpose of this study is to analyze the effect pricing strategies on the marketing of toilet soaps in Enugu State. With special emphasis on toilet soaps made by Unilever Nigeria Plc. The objectives of the study among others is: ...

Marketing Type: PROJECT

📄 77 pages | 🧠 8294 words | 📚 5 chapters

442 views

PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA

A CASE STUDY OF EXECUTIVE AIR LINE SERVICE

ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase cu...

Marketing Type: PROJECT

📄 79 pages | 🧠 8872 words | 📚 5 chapters

395 views

MARKETING PROMOTION IN A DEPRESSED ECONOMY, PROBLEMS AND PROSPECTS

A CASE STUDY OF CHOKIL LABORATORIES ENUGU

     ABSTRACT The purpose of the study on marketing promotion in a depressed economy is to find out whether marketing promotions have a positive effect on the profit of industries inspite of the depressive state of the economy and also to find out whether ma...

Marketing Type: PROJECT

📄 69 pages | 🧠 9366 words | 📚 5 chapters

350 views

EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY IN ENUGU METROPOLIS

A CASE STUDY OF CHOKI LABORATORY

ABSTRACTThis study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the c...

Marketing Type: PROJECT

📄 94 pages | 🧠 10112 words | 📚 5 chapters

420 views