Marketing

MARKETING OF BANKING AND FINANCIAL SERVICE

A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED

ABSTRACTSBanks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks?It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these ba...

Marketing Type: PROJECT

📄 89 pages | 🧠 8551 words | 📚 5 chapters

416 views

EFFECTIVE PRICING STRATEGIES FOR MARKETING OF NEW PRODUCTS

A CASE STUDY OF ROYALUZ BY HARDIS AND DROMADES LTD, IN ENUGU STATE

ABSTRACTThis study focused on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows.- To determine the methods used by Hardis and Dromades in setting prices for their new product - Royalux.- To determi...

Marketing Type: PROJECT

📄 135 pages | 🧠 10893 words | 📚 5 chapters

516 views

THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES

A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU

ABSTRACTThe purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu.To guide this study, three hypotheses were formulated. A review of related literature was done to expose the...

Marketing Type: PROJECT

📄 82 pages | 🧠 10095 words | 📚 5 chapters

395 views

ASSESSMENT OF THE PRACTICE OF MARKETING CONCEPT IN BANKING INDUSTRIES IN NIGERIA

A CASE STUDY OF AFRIBANK NIG. PLC, ENUGU

ABSTRACTThe purpose of this study is to find out the extent to which the banking industry practise marketing concept bearing in mind the poor quality of services rendered in our banks. In order to achieve a good result, the researcher decided to split the five distinct chapters, each with differe...

Marketing Type: PROJECT

📄 72 pages | 🧠 10299 words | 📚 5 chapters

362 views

CUSTOMER RETENTION AND BUSINESS PERFORMANCE OF HOSPITALITY INDUSTRY

Marketing Type: PROJECT

📄 50 pages | 🧠 14428 words | 📚 5 chapters

323 views

CUSTOMER RETENTION MANAGEMENT IN THE HOSPITALITY INDUSTRY

A PROFILE OF THE HOTEL INDUSTRY IN DONEGAL

Marketing Type: PROJECT

📄 62 pages | 🧠 12976 words | 📚 5 chapters

343 views

THE ROLE OF PUBLIC RELATIONS IN MARKETING OF BURXIN PAINT INDUSTRY IN ANAMBRA STATE

ABSTRACTThis research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today's industries. The public relations as very important c...

Marketing Type: PROJECT

📄 56 pages | 🧠 8513 words | 📚 5 chapters

388 views

MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY

A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA

ABSTRACTIf management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same factors huge wide variations in cost although they provide different level...

Marketing Type: PROJECT

📄 72 pages | 🧠 9059 words | 📚 5 chapters

406 views

THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK IN A COMPETITIVE MARKET

A CASE STUDY OF 7UP BOTTLING COMPANY NIG. PLC, 9TH MILE CORNER ENUGU

ABSTRACTThis research work is designed to examine the impact of television advertising on consumer brand preference for soft drink in a competitive market, with particular reference to 7up bottling company nig. Plc, 9 th mile corner, enugu. For the purpose of clarity, this project has been d...

Marketing Type: PROJECT

📄 91 pages | 🧠 8219 words | 📚 5 chapters

581 views

THE IMPACT OF ADVERTISING ON THE MARKETING OF BANKING SERVICES

A CASE STUDY OF MICRO FINANCE BANK OKO

ABSTRACTThis research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industri...

Marketing Type: PROJECT

📄 92 pages | 🧠 7902 words | 📚 5 chapters

410 views

SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS

A CASE STUDY OF AWKA AND NNEWI INDUSTRIAL AREAS

ABSTRACTThis research is aimed at small-scale industries development in anambra state: problems and prospects. Small-scale industries are those industries that are privately owned by its owners in a purely personalized way without a formalized management structure. Small-scale industries is neede...

Marketing Type: PROJECT

📄 98 pages | 🧠 7788 words | 📚 5 chapters

733 views

PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT

A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE

ABSTRACTThis research work is aimed at identifying some of the variables affecting new product development in the cable industry using Cutix cable PlC. Nnewi as a case study. A look at this problem has show that customer's wants and needs should be put into. Consideration before deciding o...

Marketing Type: PROJECT

📄 107 pages | 🧠 9081 words | 📚 5 chapters

438 views

CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY

A CASE STUDY OF UNION BANK PLC, OKO

ABSTRACTDue to the importance of customers service in the business world. many privileged organizations most especially the financial institutions are now depending strongly on it to enhance or improve their profitability. ideas and opinions were received from staff and reputable customers of uni...

Marketing Type: PROJECT

📄 92 pages | 🧠 9494 words | 📚 5 chapters

389 views

CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKING SERVICES

A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE

ABSTRACTThis study on "Co-operate Advertising as an effecting promotional tool in the marketing of banking services, has tried to seek answers to the crucial question that plaques the memory of readers. Questions on how co-operate advertising acts as an effective promotional tool in the mark...

Marketing Type: PROJECT

📄 80 pages | 🧠 7462 words | 📚 5 chapters

405 views

AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK

A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE

ABSTRACTDistribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings and reactions of consumers towards the physical distribution of soft drinks. An...

Marketing Type: PROJECT

📄 93 pages | 🧠 8735 words | 📚 5 chapters

726 views