Marketing

THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA

A CASE STUDY OF EKWULOBIA RESIDENCE

ABSTRACTThis study is about the discovery on the relationship between attributes of product quality and brand loyalty. In solving the research problems, both primary and secondary sources of data were collected. The respondents comprised the people of Ekwulobia in Aguata Local Government Area of ...

Marketing Type: PROJECT

📄 73 pages | 🧠 7614 words | 📚 5 chapters

601 views

THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS IN ENUGU STATE

ABSTRACT This project investigates "The Impacts of Pricing in Marketing of Coke Drinks in Enugu State" Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphas...

Marketing Type: PROJECT

📄 81 pages | 🧠 8848 words | 📚 5 chapters

441 views

THE IMPACT OF SALES PROMOTION IN THE PURCHASE INTENT OF GOKO CLEANSER AMONG STUDENT OF FEDERAL POLYTECHNIC, OKO

A CASE STUDY OF DR IGUEDO GOKO CLEANSER AKWA-IBOM

ABSTRACT The study was carried out to find out the roles of sales promotion in the purchase intent of Goko Cleanser among students of Federal polytechnic, oko . The case study of Dr. iguedo Goko Cleanser Company Akwa Ibom, Uyo. Marketing is the ,management process aimed at identifying, antic...

Marketing Type: PROJECT

📄 65 pages | 🧠 6522 words | 📚 5 chapters

681 views

THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR

A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT

ABSTRACTAfrican Petroleum Plc, a market of petroleum product and chemicals, know that public support and goodwill as well is good corporate image are very important for business success. Tends to be influence by their publics which include, its staff, shareholders, customers and of course members...

Marketing Type: PROJECT

📄 84 pages | 🧠 10109 words | 📚 5 chapters

412 views

THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY'S SALES VOLUME

A case study of 7up bottling LTD 9th miles corner, Enugu State

ABSTRACTThe major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited as a case study. Advertising is any personal paid form of non-personal information which is directed to the consumers or...

Marketing Type: PROJECT

📄 47 pages | 🧠 8183 words | 📚 5 chapters

3477 views

THE EFFECT OF PHYSICAL DISTRIBUTION ON THE SALES VOLUME OF BEVERAGE IN ENUGU METROPOLIS

A CASE STUDY OF SEVEN-UP BOTTLING COMPANY

ABSTRACTThe aim of this research work is to know the effect of physical distribution on sales volume of beverages in Enugu Metropolis. It is also aimed at ascertaining the performance of physical distribution on seven up product/ drink. The objective of the researcher is to address the following:...

Marketing Type: PROJECT

📄 37 pages | 🧠 8151 words | 📚 5 chapters

362 views

THE EFFECT OF MOTIVATIONAL POLICIES AND PRACTICE ON SALES FORCE IN NIGERIA BANKING INDUSTRY

A CASE STUDY OF FIRST BANK NIGERIA PLC NNEWI

ABSTRACTThe role in which adequate and equitable motivational policies in the life of sales force in an organization cannot be overemphasized. It leads to increased in sales productivity which will result to growth and progress of the organization in question. This study is an attempt to investig...

Marketing Type: PROJECT

📄 75 pages | 🧠 8735 words | 📚 5 chapters

411 views

THE EFFECT OF EXCHANGE RATE FLUCTUATION ON IMPORTED GOODS IN NIGERIA

A CASE STUDY OF TOYOTA NIGERIA LIMITED, LAGOS

ABSTRACTThe major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at ascertaining the level of relationship between the depreciation value of Naira and the pricing of imported goods in Nigeria. The fluctuating nature of ...

Marketing Type: PROJECT

📄 81 pages | 🧠 10568 words | 📚 5 chapters

481 views

THE EFFECT OF ADVERTISING ON THE SALES VOLUME OF BEVERAGES IN AWKA METROPOLIS

A CASE STUDY OF MILO, BOURNVITA AND VIATALO

ABSTRACTThis research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific product...

Marketing Type: PROJECT

📄 74 pages | 🧠 7857 words | 📚 5 chapters

358 views

MARKETING OF AGRICULTURAL PRODUCTS IN ANAMBRA STATE

A CASE STUDY OF SELECTED LOCAL GOVERNEMNT AREAS IN ANAMBRA STATE

ABSTRACTThis study was conductor or treated to know the improvement in "Marketing of agricultural products in Anambra State". A case study of selected local government area in Anambra State. The research work handles the general concept of marketing from the beginning and tailors its diversion do...

Marketing Type: PROJECT

📄 50 pages | 🧠 5701 words | 📚 5 chapters

502 views

IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN ENUGU METROPOLIS

A CASE STUDY OF ZENIT BANK PLC

ABSTRACTThis study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be take...

Marketing Type: PROJECT

📄 65 pages | 🧠 7776 words | 📚 5 chapters

428 views

EVALUATION OF THE IMPACT OF ROAD NETWORK ON THE SELLING OF AGRICULTURAL PRODUCTS IN ANAMBRA STATE

A CASE STUDY OF NJIKOKA L.G.A, ANAMBRA STATE

ABSTRACTThis research work problem into the place of impact of road network in the selling of agricultural products in Nigeria Anambra State. This study tries to identify the causes of road network in the selling of agricultural product, in addition of this research work in summary. Chapter one; ...

Marketing Type: PROJECT

📄 67 pages | 🧠 8541 words | 📚 5 chapters

373 views

AN EVALUATION OF PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA

ABSTRACTThis research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of r...

Marketing Type: PROJECT

📄 72 pages | 🧠 7825 words | 📚 5 chapters

440 views

AN ANALYSIS OF IMPACT OF WAREHOUSING IN THE EFFICIENT DISTRIBUTION OF TOILET SOAP

A CASE STUDY OF ORANGE DRUG

ABSTRACTEvery business will die if they don't every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way for the new computers for their function, so it's either the producers of typewriter  will go ou...

Marketing Type: PROJECT

📄 58 pages | 🧠 6289 words | 📚 9 chapters

358 views

ADVERTISING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE DELIVERING OF BANKING SERVICE

A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE

ABSTRACTThis study on Advertising as an effective promotional tool in the delivering of banking services has tries to seek answer to the crucial question that plagues the memory of researchers question on how co-operate advertising acts as an effective promotional tool in the marketing of banking...

Marketing Type: PROJECT

📄 63 pages | 🧠 6170 words | 📚 5 chapters

411 views