Marketing

THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN PRODUCTS

A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE

ABSTRACT     This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.    The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge sacrifices of the manufact...

Marketing Type: PROJECT

📄 68 pages | 🧠 9448 words | 📚 5 chapters

446 views

STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET - [Version 2]

A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN UMUAHIA METROPOLIS

ABSTRACT    This research work was a study of how to introduce a new product in the market.The main objective was to determine whether the strategies used to introduce Cristolyn Cough Expectorant in Umuahia Metropolis was effective or not.  The research also looked at how the ...

Marketing Type: PROJECT

📄 133 pages | 🧠 14874 words | 📚 5 chapters

402 views

STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU

ABSTRACT    The research work was on a study of how to introduce a new product in the market.  The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not.  The researcher also looked at how the pr...

Marketing Type: PROJECT

📄 75 pages | 🧠 9318 words | 📚 5 chapters

396 views

SALES PROMOTION IS IMPORTANT TO NIGERIAN ECONOMY. CASE STUDY OF COCA-COLA PLC

ABSTRACTThis research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives.    To find out the impact of effective sales promotion on increasing coca-cola market share.    To find out the exte...

Marketing Type: PROJECT

📄 43 pages | 🧠 6236 words | 📚 4 chapters

429 views

PUBLIC RELATION ACTIVITIES IN TERTAIRY INSTITUTIONS IN ENUGU STATE

A CAST STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU STATE (ESUT)

            ABSTRACT    This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). &nbs...

Marketing Type: PROJECT

📄 64 pages | 🧠 80888 words | 📚 5 chapters

450 views

PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU

A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY

ABSTRACT    This work was on the Promotional Strategies for the marketing of educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology Higher institution in Enugu metropolis have not appreciated an optimal contribution of promotional m...

Marketing Type: PROJECT

📄 69 pages | 🧠 7348 words | 📚 5 chapters

373 views

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS

A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS

ABSTRACT     This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products.     Guinness Nig. Plc was made use...

Marketing Type: PROJECT

📄 77 pages | 🧠 10622 words | 📚 5 chapters

346 views

PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA

A CASE STUDY OF AQUA RAPHA, GOD'S HEALING WATER IN ENUGU

ABSTRACT    This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria.     The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. &nbsp...

Marketing Type: PROJECT

📄 68 pages | 🧠 8622 words | 📚 5 chapters

546 views

PRICING OF AGRICULTURAL PRODUCTS

A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS

ABSTRACT    This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis.To carryout the research work. The some of the following objectives were set out.To find out the problems associated with the pricing system of sorghum.To ma...

Marketing Type: PROJECT

📄 49 pages | 🧠 7207 words | 📚 5 chapters

583 views

PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA

A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT

ABSTRACTThis Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)'s offices in Enugu and Port-Harcourt were randomly selected to form the study sample.&nbsp...

Marketing Type: PROJECT

📄 60 pages | 🧠 7567 words | 📚 5 chapters

441 views

PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES - [Version 2]

A CASE STUDY OF NIGERIA BREWERY PLC

ABSTRACT     This project work was on the distribution management in brewery industry (A case study of Nigeria Brewery Plc).     The objectives of the study were: To ascertain whether the company has sufficient number of functional distribution vans. To find out if t...

Marketing Type: PROJECT

📄 121 pages | 🧠 15607 words | 📚 5 chapters

400 views

PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES

A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU

ABSTRACTIf a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing.    Therefore, the objective of this study is to ascertain whether the company ha...

Marketing Type: PROJECT

📄 72 pages | 🧠 8348 words | 📚 5 chapters

392 views

PACKAGING AS A PROMO TOOL IN THE MARKETING OF BEAUTY CARE PRODUCTS

A CASE STUDY OF PETALS ENUGU

ABSTRACTThis research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following.a.    To identify packaging as a promotional, in ord...

Marketing Type: PROJECT

📄 64 pages | 🧠 7843 words | 📚 5 chapters

417 views

MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY

A CASE STUDY OF EMENIT NIGERIA PLC.

ABSTRACT    A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession.  The need for employers of labour to inference in and motivate the workers for incr...

Marketing Type: PROJECT

📄 53 pages | 🧠 7086 words | 📚 5 chapters

358 views

MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA

A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU

ABSTRACT    This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu).The researcher setout with the following objectives.    To find out...

Marketing Type: PROJECT

📄 113 pages | 🧠 12499 words | 📚 5 chapters

463 views