THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK IN A COMPETITIVE MARKET

A CASE STUDY OF 7UP BOTTLING COMPANY NIG. PLC, 9TH MILE CORNER ENUGU

ABSTRACTThis research work is designed to examine the impact of television advertising on consumer brand preference for soft drink in a competitive market, with particular reference to 7up bottling company nig. Plc, 9 th mile corner, enugu. For the purpose of clarity, this project has been d...

Marketing Type: PROJECT

📄 91 pages | 🧠 8219 words | 📚 5 chapters

139 views

PRODUCTON EFFICIENCY OF SMALL SCALE BROILER FARMERS IN DELTA STATE, NIGERIA

ABSTRACT This study examined the Production Efficiency of Small Scale Broiler Farmers in Delta State, Nigeria. The specific objectives were to estimate the technical efficiency of small scale broiler farmers and identify factors that influence technical efficiency among broiler farmers. T...

Agricultural Economics Type: PROJECT

📄 76 pages | 🧠 6335 words | 📚 5 chapters

316 views

EFFECTS OF PUMICE AGGREGATE ON THE PROPERTIES OF CONCRETE SUBJECTED TO ELEVATED TEMPERATURE

AbstractHeat is an aggression that weakens the concrete as a result of change in chemical and physical properties. One of the factors that affect elevated temperature resistance of concrete is the type of aggregate used. Concrete made with light weight aggregates show a better resistance to heat ...

Education Type: PROJECT

📄 97 pages | 🧠 8846 words | 📚 5 chapters

282 views

THE EFFECTS OF ORGANIZATIONAL STRUCTURE IN THE MANAGEMENT OF ORGANIZATION

A CASE STUDY OF LIFE VEGETABLE OIL, NNEWI

SYNOPSISThe major purpose of this study is to examine the effect of organizational structure on management with reference to life vegetable nnewi. The population of this study consisted of 90 workers of life vegetable company. The sample of the study was consisted of 40 out of 90 staff of vegetab...

Public Administration Type: PROJECT

📄 92 pages | 🧠 8197 words | 📚 5 chapters

203 views

Dilemma of Repositioning Library Services for Quality Education, Access to Information and Peaceful Co-Existence in Nigerian Universities

AbstractLibrary services promote diversity and the only arena where wishes and needs of information resources are catered for. The objectives of the paper aimed at identifying dilemmas that preclude libraries from providing effective services. Survey research method is employed to extract informa...

Education Type: PROJECT

📄 80 pages | 🧠 6375 words | 📚 5 chapters

370 views

EVALUATION OF RICE MILL BY-PRODUCT IN SWINE RATIONS

ABSTRACTThree studies were conducted to evaluate the utilization of rice mill by-product using soyabean meal and groundnut cake as protein supplements in the diets of pigs. In the first trial, eighteen (18) crossbred (Large White X Landrace) pigs with average initial weight of 35.9 kg were fed ri...

Agricultural Science Type: PROJECT

📄 91 pages | 🧠 12078 words | 📚 5 chapters

256 views

THE DESIGN AND IMPLEMENTATION OF AN E-COMMERCE SITE FOR ONLINE BOOK SALES

Abstract   The business-to-consumer aspect of electronic commerce (e-commerce) is the most visible business use of the World Wide Web. The primary goal of an e-commerce site is to sell goods and services online.    This project deals with developing an e-commerce website for Online...

Computer Science Type: PROJECT

📄 65 pages | 🧠 8961 words | 📚 5 chapters

199 views

THE ROLE OF WOMEN IN THE DEVELOPMENT OF ODE-ONDO OF SOUTH WESTERN NIGERIA, C. 1960-1999

The study examines the role of women in the development of Ode-Ondo, Southwestern Nigeria from 1960 to 1999. It discusses the rolewomen played in both formal and informal socio-economic activities, which involved:agriculture, trade, handicraft, education, healthcare services and associations.The ...

Arts Type: PROJECT

📄 99 pages | 🧠 8212 words | 📚 5 chapters

273 views

GENETIC ANALYSIS OF AFLATOXIN AND AGRONOMIC TRAITS IN GROUNDNUT (ARACHIS HYPOGAEA L.)

ABSTRACTGroundnut (Arachis hypogaea L.) is one of the major crops susceptible to Aspergillus flavus infection and subsequent aflatoxin contamination which adversely affects its production and utilization in the small holder setting. Although there are several management strategies that may reduce...

Agricultural Science Type: PROJECT

📄 84 pages | 🧠 10403 words | 📚 5 chapters

199 views

EFFECTS OF EUGENOL ON THE CEREBRAL, CEREBELLAR CORTICES AND HIPPOCAMPUS FOLLOWING ORAL ADMINISTRATION OF ALUMINIUM CHLORIDE IN WISTAR RATS

ABSTRACTAluminium metal is a very potent neurotoxin that is capable of triggering various neuroinflammatory events in the brain and these include oxidative stress, production of biomarkers of neuroinflammation, apoptosis, cognitive decline and dementia. Sources of aluminium intoxication include v...

Medicine Type: PROJECT

📄 88 pages | 🧠 7109 words | 📚 5 chapters

145 views

EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES IN ENUGU METROPOLIS

A CASE STUDY OF BETHSAIDA HOSPITAL ENUGU

ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the re...

Marketing Type: PROJECT

📄 83 pages | 🧠 9152 words | 📚 5 chapters

197 views

DESIGN AND IMPLEMENTATION OF PERSONNEL COLLABORATION SOLUTION

ABSTRACTThis project is about the process and the way used to design and implement of personnel collaboration solution for computer science department. It also discusses other areas of application which is highly influencing the information communication technology world. It is apparent that more...

Computer Science Type: PROJECT

📄 50 pages | 🧠 11582 words | 📚 5 chapters

155 views

DESIGN AND IMPLEMENTATION OF A FASHION BROCHURE SYSTEM

DESIGN AND IMPLEMENTATION OF A FASHION BROCHURE SYSTEMCHAPTER ONEINTRODUCTION1.1Background Of The Study          The traditional marketing and management of fashion industry is experiencing a revolution because of the emergence of e-commerce. Sinc...

Computer Science Type: PROJECT

📄 55 pages | 🧠 11136 words | 📚 5 chapters

187 views

IDENTIFICATION AND REMEDIATION OF ERRORS IN BASIC SCIENCE AMONG UPPER BASIC STUDENTS

A CASE STUDY OF EDUCATION ZONE, KANO, NIGERIA

AbstractThis study identified and remediederrors committed in Basic Science among Upper Basic 2 Students in Nasarawa Education Zone, Kano.The research designs usedweresurvey for Errors Identification and Quasi- experimental design to test the students? performance level involving pre-testand post...

Education Type: PROJECT

📄 85 pages | 🧠 12623 words | 📚 5 chapters

147 views

SUPPLY AND DISTRIBUTION CHANNELS: SELECTION AND MANAGEMENT

A CASE STUDY OF DANGE LEATHER PROCESSING INDUSTRY LIMITED, SOKOTO

ABSTRACTCareful selection and effective management of supply and distribution channels is essential for the flourishing of any company in its area of business. Where as efficient supply channel ensures regular flow of raw materials to be processed for maximum production (output) the distribution ...

Administration Type: PROJECT

📄 83 pages | 🧠 12609 words | 📚 5 chapters

182 views