ABSTRACT
This is a research into the nature of banking services to find out the reason and suggest toward the performance creditably in banking services.
Having carried out an intensive research I cam to the following recommendations/conclusion.
The customers can do without the banks but the banks cannot do without the customers. Therefore the bank staff should be polite and honest enough to the customers, attending to them promptly and not regarding services rendered as favours done to them.
Bank services must be sold like any other product, and product life cycle evident in other industries must be allowed its rightful place in the banking industry as well.
Therefore, unlike one predecessors who confined themselves to the branch, we must have to put on the apron of salesmen to give our services the advertisement it required, adjusting to changing environment customers demands. And above all, the customer is always right.
PREFACE
To keep pace with the ever-increasing demand of business for diverse bank services there have been over the pas few years, a continuous and general modernizing of approaches to the nature of bank services.
In the past few years there has been evidence the appearance and acceptance of recently produced write up to review and up-date the changes that has taken place in the nature of bank services.
The point is that the traditional or so-called old approaches no longer have a place on this subject. Nature of banking services. How ever, my idea is that there has been an in balance between the old approaches of banker themselves they render and the modernized approach where the banker assumes more of the role of a salesman as required by the changing business environment.
