TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
Introduction
Background of the study
Statement of the problem
Purpose of the study
Significance of the study
Limitations of the study
CHAPTER TWO
Review of related literature
Introduction and definition of marketing
Marketing concept and service marketing
Features of service products
Banking industry in Nigeria
Effective marketing of financial service
CHAPTER THREE
Research design and methodology
Research design
Sources of data
Location of data
Method of data collection
CHAPTER FOUR
Findings
Summary of general findings
CHAPTER FIVE
Recommendation and conclusion
Recommendation
Conclusion
Bibliography
