ECONOMICS OF FARM-GATE RICE MARKETING IN ENUGU STATE, NIGERIA

ABSTRACT
Rice has become a staple food, just like yam, garri and beans. As a result, the
marketing of rice has become very important due to increasing demand of the
product. The study examined the economics of farm-gate rice marketing in Enugu
State, Nigeria. Five objectives and one hypothesis guided the study. The study
covered all the communities in the local government areas in the three Agricultural
Zones that produce rice in the study area. The population of the study consisted
of rice farmers/assemblers, rice wholesalers and retailers. Purposive sampling
technique was adopted in drawing the sample. Data for the study were collected
from both primary and secondary sources through the use of pre-tested structured
questionnaire, oral interview, personal observations, journals, texts and other
publications.

Data collected were analysed using means, frequencies, percentages,
marketing margin, gross margin and profit functions. The major findings were:
Majority of the farmers (77.1%) completed at least primary education while all the
marketing participants, namely wholesalers and retailers passed through formal
education, some up to degree level. The average hectarage cultivated was 2.77ha,
while average rice yield was 1.4 tons, with Nsukka Agricultural Zone having the
highest yield. Uniform measuring unit was found to be lacking among the farmers
and the marketing participants. The marketing margin of the middlemen was
found to be 14.3 percent while 85.7 percent was the consumers' spending that
accrued to the producer as his own share of the profit. The gross margin analysis - .

ECONOMICS OF FARM-GATE RICE MARKETING IN ENUGU STATE, NIGERIA

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