PREFACE
This study of cusses on the effectiveness of personnel selling in the marketing of capital goods. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned redirection in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales force was effective or otherwise.
In other to find an appropriate solution to the prevailing predicaments, a pilot survey was carried out and its result was organized in a report.
Chapter one contains a general discussion of the marketing concept and personal selling as a promotional tool. It went further to state the problem to be studied and why this study was carried out, the scope and limitation of the study and finally and hypothesis and the definition of terms.
A number of past related literature examined by other studies as it relates to the effectiveness of personal selling in marketing of capital goods are highlighted in chapter two.
Chapter three deals with the design of the study, the methods used in collecting relevant data. It also deals with way the questionnaires were distributed and treatment of data.
The data got, from the research survey were analyzed and interpreted. Also similar question on both questionnaires were compared in chapter four.
Finally, the summary of findings, conclusion on the research and recommendation made by the researcher are all in the chapter five.
