EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

    This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis).
    To carry out the research work the some of the following objective were set out.
To find out the problem associated with the pricing system of communication  comparing.
To make appropriate recommendation on how to improve on the pricing system of the communication industries.
    Four hypothesis were formulated Data were sources using questionnaire, Extensive Literature review on past work, test books, journals on the area of study were carried out.  Bourley if formular was used to determine the sample size of the customers while a census of the staff was carried out.
    The data collected were presented on stated tables, analyzed and interpreted  while the researcher hypothesis was tested using chi-square.
    Based on the analysis the  following findings were made that the pricing system adopted by communication instructor in Enugu metropolis is not commensurate with the quantity of service rendered.
    That the pricing system adopted by communication industries does not attract customer.
    In the view of above findings the researcher recommends among others.
    That the pricing of communication service should be customer oriented.
    That communication industries should improve on their service quality so that it will be in line with price charged.
    It is the researcher opinion that if these recommendation are judiciously carried out communication industries will not only serve their customer better but also improve their profit margin.

Title page                                 II
Approval page                             III
Dedication                                 IV
Acknowledgement                         V
Abstract                                 VII
Table of content                            VIII
        
CHAPTER ONE
1.1    Background of the study                    1
1.2    Statement of problems                     4
1.3    Objectives of the study                     5
1.4    Formulation of the study                    6
1.5    Significant of the study                     7
1.6    Scope of the study                         8

CHAPTER TWO
2.0    LITERATURE REVIEW                 9
2.1    An overview of service                     9
2.2    Characteristic of service                     10
2.3    Overview of price                        13
2.4    Types of pricing strategy                     15
2.5    Pricing of communication services             17
2.6    Pricing objective                         18
2.7    Impact of pricing on customers patronage of GSM services 21
2.8    Selling an appropriate price for GSM communication service. 23

CHAPTER THREE
3.0    Research methodology                    25
3.1    Source of data                         25
3.2    Population of the study                     25
3.3    Sampling techniques                     26
3.4    Sample size determination                 26
3.5    Research instrument used                 27
3.6    Method of data treatment and analysis         28
3.7    Limitation of the study                     29

CHAPTER FOUR
4.0    Presentation, analysis and interpretation of data     30
4.1    Presentation and analysis of data             39
4.2    Test of hypothesis                        39

CHAPTER FIVE
5.0    Summary of the findings, Recommendation and Conclusion
5.1    Summary of findings                     52
5.2    Recommendations                        53
5.3    Conclusion                            54

Bibliography                         55
Appendix                             57