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Entrepreneur Department
📄 Pages: 65 🧠 Words: 9458 📚 Chapters: 5 🗂️️ For: PROJECT
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The concept and emergence of transit television for the purpose of this study will be linked to the overall concept of transit advertising in Lagos State. Transit, Advertising refers to the placement of advertorial materials within public transport vehicles and also on their exteriors. The Ads on the exterior of the commercial vehicles which are also called out-transit Ads come in form of king and Queen Signs which are located on the sides of transit vehicles. Another form of our-transit Ad is the tail signs which are located on the rear of transit vehicles. The in-transit Ads are the interior cards which line the tops of the bus windows and other strategic places in the interior of the bus. While the other form of in-transit Ads which is the key item for this study is the installment of LCD screens within the buses to air programmes such as voxpops, sports highlight. Music, ad campaigns etc.
All over the world people and companies have been utilizing the use of transit Tv as a great alternative to the traditional medium (TV, Radio and print). Countries like South African conceptualized the BRT-TV and companies like ITAP and transit television network in Ghana have found ways to maximize the use of transit television. This medium gained momentum within the Lagos metropolitan with the introduction of the Lagos Bus rapid transit system (LAGBUS) in 2007 by the then Governor Babatunde Raji Fashola. He initiated it as a megacity project which was aimed at solving the transportation challenges faced by the state's commuters with over 500 buses and 40 routes in operations.
1.6 SIGNIFICANCE OF STUDY
The study on the emergence of transit television in Lagos State will be of immense benefit the transit TV, the federal government of Nigeria, the country as a whole and its citizens. The study will also be an immense benefit to SMEs in Lagos State as it will discuss the roles of transit TV in the promotion of SMEs in Lagos State, it will also discuss the importance of ads placement and the survival of SMEs in Lagos State. Finally the research work will be of great assistance to other researchers that wishes to carry out similar research on the above topic.
1.7 SCOPE OF STUDY
For the intent of this study, primero transport service limited and LAGBUS will used with a view of analyzing how the key elements of cost, reach demography and recall for SMEs can be aligned with the with the concept of transit television. Since the BRT/LAGBUS initiative isn't meant to take over the entire stretch of Lagos roads, seventy (70) specific routes known to be chaotic and traffic prone were cut out to meet the purpose.
But for the purpose of this study, the following routes were chosen.
1.8 LIMITATION OF STUDY
Financial constraint- Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).
Time constraint- The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work
1.9 DEFINITION OF TERMS
TRANSIT:Conveyance of people or goods from one place to another, especially on a local public transportation
ADVERTISMENT:
The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast or electronic media
SMEs: The category of micro, small and medium-sized enterprises (SMEs) is made up of enterprises which employ fewer than 250 persons and which have an annual turnover not exceeding 50 million naira, and/or an annual balance sheet total not exceeding 43 million naira.
📄 Pages: 65 🧠 Words: 9458 📚 Chapters: 5 🗂️️ For: PROJECT
👁️🗨️️️ Views: 381
