THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS

Banking in Nigeria has developed so rapidly in the recent years that is has attracted attention both within and outside the country it's role in socio-economic development of the country be over emphasized.
    The researcher has taken keen interest to presented and analyzed vital banking issues adopted by the banking system in the local government area in marketing of it's services. Some reasonable recommendations have also been made. This will enable bank managements formulate remarkable policies and make adjustments, while attracting, serving and retaining customers.
    Obviously, the center piece of this study effectiveness of product management in banking services through media advertisement and marketing of bank services demand the marketing concept ideology which reign supreme in modern business today. There has been increased aggressive completion among commercial banks in Nigeria.       
    That the word dynamism should be the watch word of any bank that want to survive.

Title page                                 II
Approval page                             III
Dedication                                 IV
Acknowledgement                         V
Acknowledgement                         VI
    
CHAPTER ONE
INTRODUCTION
Background of the study                         1
Statement of problem                         4
Objectives of the study                         6
Scope of the study                            7
Statement of hypothesis                         8
Significance of the study                         9
Definition of terms                         10

CHAPTER TWO
Review of relation literature                      12
Literature review                             12
Origin of Nigeria banking system                 16
Banks defined                             18
Types of banks                             19
Differences between central banks and other banks     26
Differences between commercial banks and merchant banks 28
Commercial banks and rural banking development             29
Financial institutions and rural development             31
Rural banking scheme and relationship Between peoples bank, community, family support towards rural development     34

CHAPTER THREE   
Research methodology                         37
Sources of data                             37
Population of study                         38
Sample size determinant                         39
Research instrument used                     41
Origin of data                             42

CHAPTER FOUR
Tool of statistical analysis                     44
Testing of hypothesis                          55

CHAPTER FIVE
Summary of findings, recommendation and conclusions
Summary of finding                         62
Recommendation                             64
Conclusion                                 67

Bibliography                             70
Appendix I                                 74
Appendix II                                 77