A PRAGMATIC ANALYSIS OF SELECTED

CARTOONS IN VANGUARD NEWSPAPER.

CHAPTER ONE

1.0 GENERAL INTRODUCTION

Pragmatics is a shift from strict grammatical rules to a situational language use.It is a linguistic theory that studies meaning from the perspectives of language users, communication code and socio-cultural conventions. Hence, Mey (2007:6) asserts that "Pragmatics Studies the use of language in human communication as determined by the conditions of society".

Cartoons are "Comic strips". They create humour by portraying "observable characters in a society" (Bitner, 2003:306). Cartoons serve as a medium through which people are informed, educated and entertained by presenting societal happenings in hillarious manner. They are found in newspapers, magazines and newsletters.

1.5.1 VANGUARD NEWSPAPER

Vanguard newspaper was established in Nigeria in 1983 but began operation in 1984. It was initially a Sunday newspaper and later became daily newspaper. Vanguard covers "general national news, politics, business, sports and the Niger Delta region (www.vanguardngr.com)". It is "a famous newspaper" and now has distribution centres in many state capitals in the country. It has its headquarters in Lagos (http://nigeriandailynewspaper.com/vanguard).

1.6 SUMMARY

This chapter has given a general introduction to the topic of this essay. The purpose and significance of the work were also discussed followed by its scope and limitation. Method of data collection and analysis werealso disclosed and brief notes were given on Nigerian newpapers and Nigerian Vanguard.In the next chapter, we shall review the relevant literature to this topic.

A PRAGMATIC ANALYSIS OF SELECTED CARTOONS IN VANGUARD NEWSPAPER.

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