TELEVISION VIEWING HABITS OF NIGERIAN ELITES

To ensure close and effective work, we chose survey research method.  It effective work, we chose survey research method.  It  afforded us person  to person touch as we administered the questionnaire,   resulting in our attaining  100% return of the question, as intensive and strategic measure we adopted enable us collect back all the 300 copies of the questionnaire, form the six different areas.     
    New Heaven and Trans Ekulu (urabn)
    Abakpa Nike and Obiagu (slums)
    Emene and Awkunanaw (as rural)
    The data collections over the statistics were subjected to rigorous analysis, using simple percentage ad tabular method of presentations.  The analyses followed.
    Earlier, the objective of the work was set, backed by the  research questions and uses and certificates as a theoretical framework   
    The interpretation of the analyzed results showed our samples high preference for high quality television programmes a factor which had made those who afford it to go for foreign stations like CNN, BBC World, super sports, channel O,  ESPEN, Discovery channel etc.  they justified doing this and explained the handicaps facing our local stations, blaming their preference for foreign stations on the poor quality of the programmes of the local ones due to those shortcomings.

LIST OF TABLES
1.    Sex Distribution
2.    Age distribution  of the respondents
3.    Occupational distribution
4.    Exposure to the media
5.    Whether Television is an Elitist Medium
6.    Functions of Television
7.    Why preferred Television
8.    Preference for  local  or foreign  stations
9.    Reason for the preference
10.    Reasons for no preference to local station
11.    Preferred television programmes/ content
12.    Stations meeting viewers Expectations
13.    Performance among private and public station
14.    Reasons for quality  performance
15.    Whether foreign stations contents are negative
16.    If not negative reasons
17.    Whether television programmes aid national  development
18.    Better placed to aid national development
19.    How to better place local television stations.  

TITLE PAGE                             II
APPROVAL PAGE                        III
DEDICATION                             IV
ACKNOWLEDGEMENT                     V
ABSTRACT                             VI
LIST OF TABLES
TABLE OF CONTENTS                     VII

CHAPTER ONE: INTRODUCTION                
BACKGROUND OF THE STUDY                1
STATEMENT OF RESEARCH PROBLEM            4
OBJECTIVES OF THE STUDY                5
SIGNIFICANCE OF THE STUDY                 6
RESEARCH QUESTIONS                     6
RESEARCH HYPOTHESES                     7
DEFINITION OF TERMS                     7
SCOPE AND LIMITATION OF THE STUDY         9
REFERENCES                             10

CHAPTER TWO : LITERATURE REVIEW
TELEVISION AS A MEDIUM                 11
THEORETICAL FRAMEWORK                 20
CULTIVATION THEORY                     20
SPIRAL OF SILENCE                         21
REFERENCE

CHAPTER THREE: RESEARCH METHODOLOGY     22
RESEARCH METHOD                         22
RESEARCH DESIGN/INSTRUMENT             23
RESEARCH POPULATION AND SAMPLE        24
DATA COLLECTION                         24
METHOD OF DATA ANALYSIS                25
MEASURING USED TO ENSURE VALIDITY  AND RELIABILITY
INSTRUMENT FOR GATHERING DATA            25
REFERENCE                            27   

CHAPTER FOUR:
DATA ANALYSIS AND RESEARCH INTERPRETATION                         28
TESTING THE RESEARCH  QUESTIONS         44
DISCUSSION AND RESULT                    47

CHAPTER FIVE:
SUMMARY OF FINDINGS,        
RECOMMENDATION  AND CONCLUSION         51
SUMMARY  OF FINDINGS                     51
RECOMMENDATIONS                        52
CONCLUSIONS                             53
BIBLIOGRAPHY                             56
APPENDICES                             59