THE EFFECTS OF TV ADVERTS ON CHILDREN

Research has shown that children are susceptible to the many activities, objectives and stimuli within and around their environment. TV adverts constitute one of such stimuli to which they are susceptible. This research study has therefore sought to examine the effects, which the exposure of children to TV adverts does have on them. The study however has some limitations in doing this.
    It did not examine or try to determine the extent or to what degree TV advert affect children.
Among other considerations, the study also did not associate itself with examining the effects, which other communication media such as radio and newspapers do have on children.
    To achieve the aim of this study, four hypotheses relating to the study were formulated and subjected to empirical examination. Consequently, a sample of 200 was selected from Enugu and with this sample the study sought to investigate what actually obtains in the real world; the extent to which the child responds or practices behaviours acquired from watching TV adverts and role of TV adverts in the child's socialization.
    T o accomplish these onerous task, we adopted the survey research method, with the questionnaire as the measuring instrument with the following procedures guiding.

Cover page                                I
Title page                                II
Approval page                            III
Dedication                                IV
Acknowledgement                        V
Table of contents                            VI

Chapter one – Introduction                    1
1.1    Background of study                    1
1.2    Statement of research problems            4
1.3    Objectives of study                    8
1.4    Significance of the study                9
1.5    Research Questions                    10
1.6    Research Hypothesis                    11
1.7    Concept ional and Operational Definition        11
1.8    Assumptions                        14
1.9    Delimitation of study (sample)            15

Chapter two – Literature Review                18
2.1 Source of literature                        18
2.2 The Review                            19
2.3 Summary of the literature                33

Chapter three
3.1 Research method                        34
3.2 Research design                        34
3.3 Research sample                        35
3.4 Measuring instrument                    36
3.5 Data collection                        36
3.6 Data analysis                            37
3.7 Expected result                        38

Chapter four – Data Analysis and Results        39
4.1 Data analysis                            39
4.2 Results                                51
4.3 Discussion                            53

Chapter five – Summary, conclusion and recommendations
5.1 Summary                            61
5.2 Conclusions                            63
5.3 Recommendations                        64
    Bibliography                        68
    Appendix                            73