DESIGN AND IMPLEMENT A DATABASE DRIVEN ONLINE VIRTUAL MARKETPLACE

1.4            OBJECTIVE OF THE STUDY

The aim of this study is to design and implement a database driven online virtual marketplace with a particular reference to Ogbete main market. The web based program developed in this research essentially provides all the necessary marketing services and operations done at Ogbete main market which will help increase their operations based on sales and services.

These operations include general sales and marketing management.

In this study therefore, the researchers hope to accomplish the following objective:

a)     To design a better pricing mechanism in the market

b)    To solve the problem of geographical location

c)     To maximize sales

d)    To help improve customer relationship

e)     Increases social interaction activities

f)      Reduces pressures mounted on sellers

g)     Increases management of stock items

h)    Easy shopping

i)       Introduces bidding system

j)       Accommodates more marketers

k)    To improve quality delivery system

1.5            SIGNIFICANCES OF THE STUDY

Buying and selling is very important to our everyday life, its very important that we humans have to market what we have like goods and services to other people that needs it, also purchase what we are lacking. Marketing is highly regarded everywhere in the whole parts of the world. The following are some significance of this study:

A.   The secured site for electronic commerce will help the populace people of Nigeria to get rid of risk in carrying cash around and the convenience of shopping anytime of the day.

B.    It will reduce the risk of transportation, since the customer does not have to travel far to shop for any items or goods.

C.   It will reduce the risk of authentication of the product and improved business transaction as customers are now sure of the originality of the product they purchased.

1.6            SCOPE OF THE STUDY

This project looks into the processes involved in marketing of goods and services in the marketplace.  The researchers concentrated on the operation going on the general marketing activities like sales, management of stocks, pricing and registering of customers, security and policy guiding sales.

1.7            LIMITATION OF THE STUDY

Some of the constraints that my have in one-way or another affected the outcome of this work include:

a)    Resources: Due to the complex and insecurity associated with human factors during this research work, personnel who are used to the manual system perhaps for fear of losing their jobs have been reserved in relinquishing all necessary information to make this project an enticingly extensive one.

b)    Time: Due to time allowed for this project work, as a student was limited to come up with a reasonable work within the stipulated time.

Power: Availability of stable, efficient and reliable power supply was also a major limitation of this project as it had to be suspended several times during design and testing stages