A Study on the Drivers and Barriers for the Business Intelligence Adoption

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Transportation Department

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ABSTRACT

In Malaysia, overwhelming of data and information is enforcing the adoption of

Business Intelligence (BI) to support decision making in order to achieve

competitive advantage. In the extent of BI adoption, there are many factors

influencing the BI implementation success which are important information to the

enterprises. This study seeks to identify the common drivers and barriers for BI

adoption as a guideline prior to implement BI in an enterprise. In this study, the

model of technologies-organisation-environment (TOE) was adapted to delineate

the drivers and barriers of BI adoption where the measurement of BI adoption was

based on its core functionalities such as reporting, statistical, decision making,

forecasting and KPI. The study methodology was then extended through the

quantitative method by designed a questionnaire and distributed to respondents

who working in Malaysia in order to collect primary data for analysis.

Subsequently, the data collected was analysed with selected multivariate data

technique to identify the significant BI factors against the adoption. The research

reveals only minor drivers and barriers have significant relationship with BI

functions adoption based on analysed results where most of the drivers are derived

from organisation compare to technologies and environment.

TABLE OF CONTENTS

Page

Copyright Page - - - - - - - - - - - - - - - - - - iii

Declaration………………………………………………………………………. iv

Acknowledgments…………………………………………………………………v

Table of Contents…………………………………………………………………vi

List of Tables…………………………………………………………………… - xi

List of Figures………………………………………………………………… - xiv

Abstract………………………………………………………………………… xv

CHAPTER 1 1

INTRODUCTION - - - - - - - - - - - - - - - - - ..1

1.1 Background of the Research - - - - - - - - - - 1

1.2 Problem Statement - - - - - - - - - - - - - 6

1.3 Research Questions - - - - - - - - - - - - ..7

1.4 Research Objectives - - - - - - - - - - - - .8

1.5 Justification for Research - - - - - - - - - - - .8

1.6 Outline of the Thesis - - - - - - - - - - - - .10

CHAPTER 2 LITERATURE REVIEW - - - - - - - - - - .11

2.1 IT in Business - - - - - - - - - - - - - - 11

2.2 IT Investment - - - - - - - - - - - - - - 13

2.3 Application System Trends - - - - - - - - - - ..14

2.4 Business Decision Making - - - - - - - - - - 15

2.5 Advanced Analytical Techniques - - - - - - - - .17

2.6 Business Intelligence (BI) - - - - - - - - - - .18

2.6.1 Decision Support System - - - - - - - - ..18

2.6.2 Business Intelligence - - - - - - - - - 20

2.6.3 The Benefits of BI - - - - - - - - - - .23

2.6.4 Challenges for Advanced Analytics Technologies / BI

adoption - - - - - - - - - - - - - 24

2.6.5 Drivers - - - - - - - - - - - - - ..26

2.6.6 Barriers - - - - - - - - - - - - - .27

2.7 Theoretical and Research Framework - - - - - - - 28

2.7.1 Technological - - - - - - - - - - - ..30

2.7.2 Organisational - - - - - - - - - - - ..31

2.7.3 Environmental - - - - - - - - - - - ..31

2.8 Empirical Studies - - - - - - - - - - - - - 32

2.9 Hypotheses Formulation - - - - - - - - - - - .33

2.9.1 BI Reporting Adoption (Hypothesis 1) - - - - .33

2.9.2 BI Statistical Adoption (Hypothesis 2) - - - - .33

2.9.3 BI Decision Making Adoption (Hypothesis 3) - - .33

2.9.4 BI Forecasting Adoption (Hypothesis 4) - - - - .33

2.9.5 BI KPI Adoption (Hypothesis 5) - - - - - - ..34

CHAPTER 3 RESEARCH METHODOLOGY - - - - - - - - .35

3.1 Introduction - - - - - - - - - - - - - - 35

3.1.1 Research Design - - - - - - - - - - .35

3.1.2 Sampling Approach - - - - - - - - - ..36

3.2 Primary Data Collection Process - - - - - - - - ..38

3.3 Measurement in Research - - - - - - - - - - ..38

3.4 Questionnaire Design - - - - - - - - - - - - 40

3.4.1 Demographics - - - - - - - - - - - ..40

3.4.2 BI Adoption Level - - - - - - - - - - .41

3.4.3 Drivers and Barriers to BI Adoption - - - - - ..

📄 Pages: 138 🧠 Words: 11313 📚 Chapters: 5 🗂️️ For: PROJECT

👁️‍🗨️️️ Views: 509

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