Site Logo E-PROJECTTOPICS

IMPACT OF ADVERTISING ON THE MARKETING OF CONSUMER PRODUTS IN NIGERIA

( A STUDY OF PATERSON ZOCONIS CUSSONS (PZ) NIGERIA LIMITED (ZARIA BRANCH))


📑


Presented To


Administration Department

📄 Pages: 95       🧠 Words: 8569       📚 Chapters: 5 🗂️️ For: PROJECT

👁️‍🗨️️️ Views: 178      

⬇️ Download (Complete Report) Now!

ABSTRACT

Advertising is directed to the consumers or target audiences through various media in order to present and promote a product, services and idea. Good advertising requires competent personnel including a number of specialists to enable it thrive in the ever dynamic and competitive business environment. In our efforts to highlight the impact on the sales volume of the company's products a survey study of was carried out. Questionnaires were administered on 107 staff of the organization to determine the impact of advertising on the marketing of the company's products. The data obtained were presented using tables and the analysis was done using simple percentage and descriptive methods, while chi-square was used to test the hypothesis. Results of the findings indicate there is a positive relationship between advertising and sales volume of the company and that advertising has impacted on the marketing of the company's products. In view of this the researcher recommended that due to the competitive nature of the industry the marketing manager must develop and formulate marketing programmes that will satisfy the needs of the consumers. Also, since other service producers have similar advertising messages, it is recommended that for a more distinguished and effective response from the customer, other forms of advert should be used. Regular and consistent up-to-date training on product information should be given to the advertising agency so that they will have the current knowledge and skills to handle the adverts and also to ensure that product information is being emphasized so as to enlighten the customers.

PLEASE NOTE

This material is a comprehensive and well-written project, structured into Chapter (1 to 5) for clarity and depth.


To access the full material click the download button below


OR


Contact our support team via Call/WhatsApp: 09019904113 for further inquiries.

Thank you for choosing us!

📄 Pages: 95       🧠 Words: 8569       📚 Chapters: 5 🗂️️ For: PROJECT

👁️‍🗨️️️ Views: 178      

⬇️ Download (Complete Report) Now!

🔗 Related Topics

EFFECT OF CONFLICT MANAGEMENT ON THE PERFORMANCE OF SUNSEED NIGERIA LIMITED, ZARIA IMPACT OF E - BANKING ON CUSTOMERS'S SATISFACTION IN ZENITH BANK PLC THE IMPACT OF CURRENT ECONOMIC POLICIES ON THE PROFITABILITY OF COMMERCIALISED GOVERNMENT ENTERPRISES FINANCIAL INTERMEDIATION IN NIGERIA: EVALUATION OF SOME FINANCIAL INSTITUTIONS DEVELOPMENT FINANCING IN NIGERIA, AN EVALUATION OF THE PERFORMANCE OF KANO STATE'INVESTMENT AND PROPERTIES LIMITED. (1980 - 1989) IMPACT OF REORGANISATION ON THE PERFORMANCE OF AHMADU BELLO UNIVERSITY PRESS LIMITED EFFECTS OF TREASURY SINGLE ACCOUNT IMPLEMENTATION ANNOUNCEMENT ON SHARE PRICES OF LISTED DEPOSIT MONEY BANKS IN NIGERIA SYSTEMATIC BANK RESTRUCTURING AS A VIABLE SOLUTION FOR BANK FAILURE IN NIGERIA IMPACT OF MICRO-PRUDENTIAL INDICES ON CAPITAL ADEQUACY RATIO OF DEPOSIT MONEY BANKS IN NIGERIA IMPACT OF NATIONAL TEACHERS' INSTITUTE TRAINING PROGRAMMES ON THE CAPACITY BUILDING OF PRIMARY SCHOOL TEACHERS THE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY MATERNAL HEALTH CARE DELIVERY IN NORTHERN NIGERIA FIRM ATTRIBUTES, BOARD CHARACTERISTICS AND CORPORATE SOCIAL RESPONSIBILITY OF LISTED DEPOSIT MONEY BANKS IN NIGERIA Determinants of Profitability of Listed Industrial Goods Firms in Nigeria MARKETING POLICY FOR KADUNA REFINING AND PETROCHEMICAL COMPANY MANUFACTURING PLANT DETERMINANTS OF SHAREHOLDERS' VALUE OF LISTED INDUSTRIAL GOODS FIRMS IN NIGERIA AN EVALUATION OF MARKETING TECHNIQUES USED BY PHARMACEUTICAL ORGANISATIONS IN NIGERIA DISCIPLINE AND DISCIPLINARY MEASURES IN THE NIGERIAN PUBLIC SERVICE: A CASE STUDY OF KADUNA POLYTECHNIC EFFECT OF FIRM CHARACTERISTICS ON SOCIAL AND ENVIRONMENTAL ACCOUNTING DISCLOSURE IN LISTED INDUSTRIAL GOODS FIRMS IN NIGERIA MARKETING OF BANK SERVICE IN A COMPETITIVE ENVIRONMENT

click on whatsapp