ABSTRACT
This is the research work that presents Marketing Mix Policy of Dangote group of companies. It commences by reviewing works of other scholars in related field. The methodology of research includes questionnaire administration to the companies' officers, company's publications in one magazine called "Entrepreneur" and personal interview conducted with officers of the companies.
The finding indicate how one Marketing Mix indices or variables is used in relate to another. Advertisements and available of major distribution depots to sell personally and directly to customers are used mostly. They work ends with recommendation that are of vital importance to the company and the general
public.
