Site Logo E-PROJECTTOPICS

AN EVALUATION OF THE MARKETING AND MANAGEMENT OF PORTS' FACILITIES IN A COMMERCIALIZED PORT INDUSTRY IN NIGERIA


📑


Presented To


Administration Department

📄 Pages: 81       🧠 Words: 12830       📚 Chapters: 5 🗂️️ For: PROJECT

👁️‍🗨️️️ Views: 242      

⬇️ Download (Complete Report) Now!

ABSTRACT

The marketing of port facilities in Nigerian Ports PLC is bedeviled with bureaucratic bottlenecks as against the philosophy of the marketing concept. Information gathered from the study revealed that lack of adequate plants and equipment for cargo handling poses serious problems to port users. As a result, Nigerian Ports PLC cannot provide satisfactory services to its customers. The overall level of service efficiency is very low compared to what is expected of the ports to offer in a commercialized enterprise. The study reviewed relevant literature's on marketing and management of port facilities applying the basic principles of marketing concepts and practices. The study examines the problems of marketing port facilities via-a-vis the commercialization effort. The analysis of data revealed that customers are deserting Nigerian ports to other neighboring West African ports because of their epileptic and inefficient plant and equipment. Commercialization does not only entail changing to PLC but a re-orientation of the workforce and a new corporate image to attract patronage and hence profit. Responses from management, shippers, exporters and their accredited agents in the ports revealed that the main cause of service in efficiency of the ports is inadequate and unserviceable plants and equipment and lack of marketing culture. The Marketing Department need to rise above its posture of erasure of bills to incorporate the marketing concept. Finally, the following recommendations were made; provision of modern plants and equipment to facilitate quick turn round of ships; application of computer for documentation; advertising and promotion and training of marketing officers to inculcate in them the new corporate culture.

PLEASE NOTE

This material is a comprehensive and well-written project, structured into Chapter (1 to 5) for clarity and depth.


To access the full material click the download button below


OR


Contact our support team via Call/WhatsApp: 09019904113 for further inquiries.

Thank you for choosing us!

📄 Pages: 81       🧠 Words: 12830       📚 Chapters: 5 🗂️️ For: PROJECT

👁️‍🗨️️️ Views: 242      

⬇️ Download (Complete Report) Now!

🔗 Related Topics

THE EFFECT OF CONSOLIDATION ON THE EFFICIENCY OF BANKS IN NIGERIA FIRM CHARACTERISTICS AND CAPITAL STRUCTURE OF LISTED OIL AND GAS FIRMS IN NIGERIA MERCHANT BANKS AND EQUIPMENT LEASE FINANCING IN NIGERIA IMPACT OF FIRM ATTRIBUTES ON SHARE PRICES OF LISTED MANUFACTURING CAMPANIES IN NIGERIA FIRM CHARACTERISTICS AND CAPITAL STRUCTURE OF LISTED FOOD AND BEVERAGES FIRMS IN NIGERIA MODERATING EFFECT OF IFRS ON THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND EARNINGS MANAGEMENT OF LISTED HEALTHCARE FIRMS IN NIGERIA EVALUATION OF INTERNET COMMUNICATION AND HIGHER PRODUCTIVITY STRATEGIC MARKETING IN NEW GENERATION BANKS IN NIGERIA DISTRESS IN THE NIGERIAN FINANCIAL SECTOR SECURITIES VALUATION IN THE PRIMARY MARKET IN NIGERIA FINANCIAL PERFORMANCE AND FIRM CHARACTERISTICS OF NON-FINANCIAL QUOTED COMPANIES IN NIGERIA BANK SPECIFIC ATTRIBUTES AND OFF BALANCE SHEET ACTIVITIES OF QUOTED DEPOSIT MONEY BANKS IN NIGERIA MARKETING STRATEGY EMPLOYED BY TOBACCO COMPANY AND THE PROSPECTS FOR GROWTH AN EVALUATION OF FINANCIAL MANAGEMENT PROCEDURES EFFECT OF CORPORATE GOVERNANCE MECHANISMS ON TAX AVOIDANCE IN DEPOSIT MONEY BANKS IN NIGERIA EFFECTIVE MARKETING STRATEGY AS A TOOL FOR A VIABLE FINANCIAL INSTITUTION IMPACT OF FINANCIAL LEVERAGE AND DIVIDEND POLICY ON SHARE VALUE OF QUOTED OIL AND GAS COMPANIES IN NIGERIA EFFECT OF DIVIDEND POLICY ON THE VALUE OF FIRMS IN NIGERIA THE APPLICATION OF LINEAR PROGRAMMING TECHNIQUE IN THE DISTRIBUTION OF FUEL PRODUCTS IN NORTHERN NIGERIA AUDIT ATTRIBUTES AND FINANCIAL REPORTING QUALITY OF LISTED BUILDING MATERIAL FIRMS IN NIGERIA

click on whatsapp