ABSTRACT

Music which is an aspect of Theatre plays significant roles in shaping
the society. To this effect, this research concerns itself with the
Nigerian indigenous music. The process of globalization has been of
tremendous impact on Nigeria which has resulted in the Nigerian
indigenous music being greatly influenced by the dictates of progression
in the international scene due to global communication and cultural
flows. This has reduced the patronage of the Nigerian indigenous music
drastically despite several efforts made since independence to curb the
influx of foreign content. However, with the deregulation of the
broadcast industry in 1992, a code was enacted to guide broadcast
content. Radio stations in particular were authorized to air Eighty
percent of local content yet; there seem to be a flood of western music
content over local/indigenous music as a result of the commercial nature
of the industry. It is based on this problem that study sought to
assess the extent to which Capital 90.9FM, Kaduna has lived up to this
expectation. The study adopted both the qualitative and quantitative
method of gathering data to arrive at the findings of the study.
In-depth Interviews, Documentary Observation and a total of 355 copies
of questionnaire were distributed in a particular location in Kaduna
State called Narayi Highcost concerning their perception on the extent
to which Capital 90.9FM has promoted our indigenous music. Findings show
that Capital 90.9FM has not really complied with the National Broadcast
Code concerning the airing of local content with emphasis on indigenous
music. The study also discovered that there exists a communication gap
on what the aim of the local content is meant to achieve which has led
to a conflict between the policy makers and the Station. The implication
lies in the fact that Local content has not been understood and well
handled. This study advocates that policy makers and implementers
synergize so that the local content will be better understood and
handled. Nigerian artistes should also learn to return to their roots by
composing songs that reflects our local language, local colour,
philosophy and folklore. This is because music which is an aspect of
Theatre has been and is still a means of defining our identity as
Nigerians.