INTRODUCTION
The globalization of business and the competitive pressures have led companies to the growing strategic importance of the logistics function within the organization (Kumar, Vrat and Shankar, 2006). The new competitive advantages also come up in front in the form of flexibility, lead-time reductions, reliable and quality deliveries, where Logistics Service Providers (LSP) play a key role in this regard (Parashkevova, 2007). Logistics and the management thereof are key impact on the daily lives of people, as well as on the economic state and development of countries
Logistics management is thus part of the supply chain that includes the process, planning, implementing and controlling procedures for the efficient and effective transportation and storage of goods including services, and related information from the point of origin to the point of consumption (in-bound, outbound, internal and external flows) for the purpose of conforming to customer requirements cost effectively and ensure that current and future profitability is maximized. (CSCMP, 2006). The definition above includes the flow of goods,
European service and information in both manufacturing and service sector. Manufacturing includes the production of goods as diverse as consumer products, automobiles, chemical products, electronics, medical supplies and devices, computers and telecommunication products. The service sector includes entities such as government departments and organizations, universities, wholesalers and retailers. There is also need to consider the economic perspective of logistics definition. This includes the micro-economic and the macro âβ¬" economic.
Logistics knowledge is highly specialized and so external logistics organizations, i.e. logistics service providers or 3PLâβ¬s, are often engaged by firms to provide transportation and warehousing services, and sometimes to guide the development and implementation of best practices for both the transportation service itself as well as management of the transportation companies providing the service. Firms typically outsource a variety of activities in order to achieve specific objective, which includes reducing costs ,improving product quality ,improving flexibility (Lau & Zhang, 2006), increasing market coverage (Skjoett-Larsen, 2002), or perhaps to gain ready access to additional capacity -