This study investigated the Influence of parents, teachers and peer group on students? choice of Business subjects in Government Secondary Schools, Kaduna state, Nigeria. The study had four objectives. Four research questions were raised to guide the study while four null hypotheses were formulated and tested. Descriptive survey research design was used for the study. The total population of the study was 28,524 SS I students in senior secondary schools in Kaduna state. Six hundred (600) students were used as a sample for the study. Self-designed four rating scale structured questionnaire was used for data collection using face to face method. The instrument was validated by experts in Business education and the reliability of the instrument was determined through pilot study. The result of the study revealed reliability coefficient 0.77. Data collected were coded into Statistical Packages of Social Science. The package was used to run Table of frequencies and percentage to analyze the bio-data of the respondents. Weighted mean score and standard deviation was used to answer the research questions using an index score of 2.5 for agree. Simple regression was employed in testing null hypotheses one, two and three and multiple regression was employed in testing null hypothesis four. All the null hypotheses were tested at 0.05 levels of significance. The study revealed among others that, parents and teachers had significant influence on the choice of Business subjects among secondary school students in Kaduna state. Based on the outcome of the study, the researcher concluded among others that fewer numbers of students would be offering Business subjects at Senior Secondary School Category Examination (SSCE) at the secondary school schools level. One of the recommendations was that schools administrators should enlighten parents on the career day on the importance of Business subjects on the future of secondary schools students. In addition, teachers should stop discouraging secondary school students from offering Business subjects