The study was conducted to examine the effectiveness of reinforcement counseling technique in reducing truancy among Secondary School students in Kankia Zonal Education Quality Assurance of Katsina state. The idea is to use a counseling technique that will help in addressing the thorny problem of truancy among secondary school students in the Zonal Education Quality Assurance of the state. To achieve this objective, three (3) objectives, three (3) research questions and three (3) corresponding hypotheses were developed in the course of the study. A quasi experimental design involving pre-test, post-test was used in the study. Purposive sampling technique was used in selecting a sample size of thirty-two (32) respondents out of the total number of three hundred and twenty-two (322) male and female truants drawn from the population of 2633 students from four (4) co-educational secondary schools. Data collected in the study was analyzed using mean distribution and t- test statistics. The three (3) research questions and three (3) hypotheses which sought to find out the effect of reinforcement counseling technique in the rate of reducing truancy problem among secondary school students (respondents) exposed to reinforcement counseling technique based on gender and location were answered and tested at 0.05 level of significance. Findings of the study include; that, there is significant effect of reinforcement counseling technique in the rate of truancy reduction on the experimental group exposed to the treatment. The level of truancy of the experimental group was greatly reduced after treatment of the reinforcement counseling technique compared with the control group (t= .7007, p =.024), that there is a significant effect of reinforcement counseling technique in the rate of truancy reduction on the male and female experimental group (respondents) exposed to reinforcement counseling technique. The rate of truancy of male and female respondents was greatly reduced after the treatment regardless of difference in gender (t= 767, p= .456), there is also a significant effect of reinforcement counseling technique in the rate of truancy reduction on the urban and rural respondents exposed to reinforcement counseling technique. The rate of truancy of both urban and rural respondents was also greatly reduced after treatment regardless of difference in location (t= 475, p= .642). Based on the findings of the study, it was recommended that counselors, teachers and school principals should be trained on reinforcement counseling techniques in re-addressing truant behavior among secondary school students among others are made.