ABSTRACT
Broadcasting Organisations are not perceived as watch-dogs of the society promoting transparency, accountability and good governance for socio-economic and infrastructural development. Works of Broadcasting Organisations are generally construed in narrow term confining its works to the propagation of government policies and programmes. This problems still prevails despite the need for change that necessitated for paradigm shift in the role of Broadcasting organisation. An objective of this dissertation is to educate and enlighten the public on the roles of Broadcasting Organisations toward promoting unity, peaceful coexistence, transparency and accountabilities, socioeconomic and infrastructural development for good governance in Nigeria. Using the doctrinal method of research the dissertation bring out the role of Broadcasting Organisations in the 21st century in Nigeria. The dissertation found that Broadcasting organisation become agents of disseminating government selfish interest which contribute to lack of credibility among Nigerians. The Nigerian Broadcasting organisation should change towards performing it duties as watch-dog of the society to ensure sustainable development and the legislature should amend laws that hinders the operations of Broadcasting Organisations. Broadcasting organisation should channel their activities towards disseminating the voices of common man for solutions to their problems. It should also served as link between the government and the people towards peaceful and sustainable development devoid of selfish interest.