the effect of packaging characteristics on brand preference for cosmetics products in abia state, nigeria
The study analyzed packaging characteristics and their effects of brand preference for cosmetics products in Abia State of Nigeria. Packaging characteristics considered were packaging size, colour and shape. A sample size of 250 was purposively selected for the study. The samples were drawn from the five (5) major markets in Aba metropolis of the ... Continue Reading
the role of public relations in marketing of burxin paint industry in anambra state
This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today's industries. The public relations as very important communication tool is been used in some of the organization su... Continue Reading
consumer protection and drug marketing in nigeria
(A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU)
This project looks into the level to which consumers are protected in drug marketing in Nigeria. This main objective that motivate this work is that concern to ascertain how safe the market for drugs is for the users of drugs. Considering the nature of drugs and it’s resultants effect on the users. A variety of minor objectives exist and ... Continue Reading
the effectiveness of personal selling in the marketing of industrial product in enugu metropolis
(A CASE STUDY OF EMENITY NIGERIA PLC)
This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: • To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. ... Continue Reading
the problems and prospects of marketing petroleum products in nigeria
The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through survey (questionnaire schedules) and that serves as a primary... Continue Reading
the effectiveness of public relations in service industries
(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)
The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu. To guide this study, three hypotheses were formulated. A review of related literature was done to expose the researcher to what has already been done to ensure solid c... Continue Reading
the marketing problems and prospects of five star hotel in enugu metropolis
(A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU)
This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: - To examine if the promotional strategies used by the hotel lead to increase in customer awareness. - To determine if the quality of se... Continue Reading
effective marketing strategies for airlines operating in enugu metropolis
(A CASE STUDY OF EXECUTIVE AIRLINE SERVICES)
Extensive literature review was carried out and the sample size of 369 customers determined using Top man’s formular, since the population of management and relevant staff is, the researcher did a census survey. The four hypothesis formulated were tested using chi-square and data collected were analyzed using tables, percentages and frequencies... Continue Reading
the impact of television and newspaper advert in the marketing of consumer product in enugu metropolis
This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. Continue Reading
marketing of banking and financial service
(A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED)
Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five chapters.... Continue Reading
the impact of promotional activities on the marketing of goldenmorn products in enugu metropolis
Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve... Continue Reading
the impact of promotion on consumer patronage of pharmaceutical companies
(A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU)
This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ attitude towa... Continue Reading
trade fair as an instrument of increasing marketing performance
(A case study of Emily Millionaire Enugu)
This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection techniques which... Continue Reading
marketing practices and consumer satisfaction in the hotel industry
(A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA)
If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same factors huge wide variations in cost although they provide different levels of satisfaction. Consequently, management should adopt a ma... Continue Reading
the marketing mix application in the marketing of places rentals services in ikeja metropolis
Places rentals has developed an excellent crop skilled and counteous permanent staff with continuous training in the area of customer service which results in the efficiency and versatility contributes to the successful gosling of clients events. Entertainment services rendering in the ikeja context recently. As a result of this the production and ... Continue Reading
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