Administration

MARKETING IN THE TRANSPORT INDUSTRY: A STUDY OF BENUE LINKS (NIG) LTD.

ABSTRACTBenue Links is a limited liability company established by the Benue State Government with the assistance of the Federal Government through the Federal Urban Mass Transit Agency (FUMTA). like any other mass transmit agency (established by the Federal Urban Mass Transit Agency), Benue Links...

Administration Type: PROJECT

📄 98 pages | 🧠 6560 words | 📚 5 chapters

448 views

MARKETING LEGAL SERVICES IN NIGERIA ("PROBLEMS & PROSPECTS")

ABSTRACTMy interest on this research was due to the fact that the Legal Professional Act of 1975 prohibits any sort of advertisement by a Legal Practitioner. As advertisement in law, is seen as unprofessional and/or likely to bring the profession into disrepute. The research findings shows that N...

Administration Type: PROJECT

📄 89 pages | 🧠 9254 words | 📚 5 chapters

360 views

MARKETING LIQUEFIED PETROLEUM GAS IN NIGERIA

A CASE STUDY OF SELECTED DEALERS IN KADUNA METROPOLIS

ABSTRACTToday, more than ever before, petroleum resources has been recognised as the basis of economic and social progress of most nations. Nigeria has been blessed with abundant deposits of this resources and the important role which this sector plays in our economy is greatly being realised. It...

Administration Type: PROJECT

📄 87 pages | 🧠 10461 words | 📚 5 chapters

339 views

MARKET SEGMENTATION IN PETROLEUM PRODUCT MARKETING

A CASE STUDY OF UNIPETROL NIG. PLC.

ABSTRACT Business under the prevailing economic environment, have to be efficient to survive. Faced with diminishing markets, businesses have had to compete more aggressively with one another to attain acceptable sales volumes and market share. This development has brought the marketing func...

Administration Type: PROJECT

📄 83 pages | 🧠 10216 words | 📚 5 chapters

386 views

MARKETING STRATEGIES IN A SERVICE INDUSTRY: A STUDY OF AFRICAN INTERNATIONAL BANK LIMITED

ABSTRACTA business whether large or small do not operate in a vacum. Any business enterprise operates where there will be market for its products or services. Given the competitive nature of the business world today, firms must be up and doing in order to meet the ever-increasing challenges of th...

Administration Type: PROJECT

📄 93 pages | 🧠 9206 words | 📚 5 chapters

337 views

MARKETING STRATEGIES IN THE COMMUNICATIONS INDUSTRY

A CASE STUDY OF ABG COMMUNICATIONS SYSTEM LIMITED

ABSTRACT This study is concerned with the determination of the marketing strategies being used by ABG Communications Limited in the marketing of communications systems products which is their main source of income. The study investigated the extent of which the performance of ABG Communicati...

Administration Type: PROJECT

📄 85 pages | 🧠 7193 words | 📚 5 chapters

311 views

MONETARY POLICIES AND IMPLEMENTATION IN NIGERIA

ABSTRACTThis study is designed to find out the overall effectiveness of monetary policies in promoting economic development in Nigeria. The unique characteristics of policy tools are highlighted, so also the problems Associated with their implementation. From the analysis, it was discovered that ...

Administration Type: PROJECT

📄 90 pages | 🧠 8038 words | 📚 5 chapters

430 views

MARKETING STRATEGIES IN THE SERVICE INDUSTRY

A CASE STUDY OF NIGERIA AIRWAYS LIMITED (WT)

ABSTRACTOver the years, Nigeria has made giant strides in Aviation development. The rapid growth of the industry in the country in the last twelve years is unprecedented in black Africa. The Federal Government of Nigeria has expended enormous resources to make this possible. The elevation of the ...

Administration Type: PROJECT

📄 89 pages | 🧠 10809 words | 📚 5 chapters

332 views

MARKETING STRATEGIES OF FINANCIAL INSTITUTIONS IN NIGERIA

A STUDY OF SELECTED BANKS

ABSTRACTA major problem facing the Nigerian banking industry has been a less than primary attention to or recognition of strategic marketing. Consequently, customers are not very familiar with the banks, their proucts and services. The banks have not fared very well in their effort to stimulate f...

Administration Type: PROJECT

📄 84 pages | 🧠 12417 words | 📚 5 chapters

492 views

EFFECTIVE MARKETING OF AIR SERVICES IN NIGERTA

A CASE STUDY OF NIGERIA AIRWAYS LIMITED

ABSTRACTThis study was designed to find out how Nigeria Airways can effectively and efficiently market their services. The Nigeria Airways was selected as s case study. Data for the study were collected from both primary and secondary sources. Relevant existing literatures were carefully reviewed...

Administration Type: PROJECT

📄 91 pages | 🧠 6882 words | 📚 5 chapters

317 views

MARKETING STRATEGY EMPLOYED BY TOBACCO COMPANY AND THE PROSPECTS FOR GROWTH

A CASE STUDY OF BRITISH AMERICAN TOBACCO NIG. LTD ZARIA

ABSTRACTThis research work is primarily concerned with the phenomenon of marketing strategies employed by Tobacco Companies and the prospects for their growth. A case study of the British American Tobacco Zaria, was undertaken with a view towards taking a critical analysis of the type of marketin...

Administration Type: PROJECT

📄 97 pages | 🧠 11906 words | 📚 5 chapters

385 views

MARRIED FEMALE STUDENTS' VALUES ON FAMILY ACTIVITIES

A CASE STUDY OF AHMADU BELLO UNIVERSITY, ZARIA, NIGERIA

ABSTRACTThe study was carried out on married female students' values on family activities in Ahmadu Bello University, Zaria, Nigeria. Survey Research design was adopted for the study. Six research questions and five null hypotheses were raised. The population of the married female students was 1,...

Administration Type: PROJECT

📄 93 pages | 🧠 12159 words | 📚 5 chapters

750 views

MARRIED STUDENTS' PERCEPTION OF THE EFFECTS OF MARITAL PROBLEMS ON THEIR ACADEMIC PERFORMANCE IN POST-SECONDARY INSTITUTIONS

A CASE STUDY OF BAUCHI STATE

ABSTRACTThis study investigated the marital problems experienced by married students in Abubakar Tafawa Balewa University, Bauchi, Federeal Polytechnic, Bauchi, and Abubakar Tatari Ali Polytechnic, Bauchi. Questiannaire was used to collect data. The Questionnaire contained forty - eight (48) item...

Administration Type: PROJECT

📄 81 pages | 🧠 11608 words | 📚 5 chapters

716 views

MERCHANT BANKS AND EQUIPMENT LEASE FINANCING IN NIGERIA

A CASE STUDY OF NAL MERCHANT BANK PLC

ABSTRACTMerchant Banking is a recent development in Nigeria. However, the business continues to be attractive to a quite number of industries. This is so, due to rapid economic changes in the country, that results to high cost of machinery and equipment. As a result. Leasing as a form of financin...

Administration Type: PROJECT

📄 84 pages | 🧠 11242 words | 📚 5 chapters

426 views

MATERNAL HEALTH CARE DELIVERY IN NORTHERN NIGERIA

AN ASSESSMENT OF ROTARY INTERNATIONAL'S INTERVENTION PROGRAMME (2000-2007)

ABSTRACT Health is a basic human right that is vital to sustainable development, but this right appears to elude the majority of women, according to a 2003 World Bank Report. This is because as was reported by the United Nations Fund for Population Activities (UNFPA), "every minute, another ...

Administration Type: PROJECT

📄 80 pages | 🧠 7225 words | 📚 5 chapters

372 views