Administration

THE MARKETING OF FINANCIAL SERVICES AND CUSTOMERS RESPONSE IN NIGERIAN BANKING INDUSTRY

A CASE STUDY OF NIGERIA ARAB BANK

ABSTRACTThe marketing of financial services is a recent development in the banking industry. This has been necessitated as a result of the increase in the number of licensed banks which resulted in keener competition and the fall in the interest rate paid on deposits which has made saving unattra...

Administration Type: PROJECT

📄 89 pages | 🧠 7684 words | 📚 5 chapters

565 views

THE EFFECT OF ADVERTISING ON THE MARKETING OF PETROLEUM PRODUCTS

A CASE STUDY OF TEXACO NIGERIA PLC

ABSTRACTThe study addressed itself to the effect of advertising on the marketing of petroleum products with particular emphasis on Texaco Nigeria Plc and the study was restricted to the northern part of the Country. The aim was to evaluate Texaco's current advertising strategies and consequently ...

Administration Type: PROJECT

📄 81 pages | 🧠 9953 words | 📚 5 chapters

371 views

THE KADUNA STATE AGRICULTURAL DEVELOPMENT PROJECT AND RURAL TRANSFORMATION

A CASE STUDY OF MAIGANA ZONE) 1993 - 1998

ABSTRACTThis study on the Kaduna State Agricultural Development project and Rural Transformation (A Case Study of Maigana Zone) is an attempt to examine whether the rural development policies provide an avenue to bridge the gap between the rural and urban areas of this country. Also, it tries to ...

Administration Type: PROJECT

📄 97 pages | 🧠 8552 words | 📚 5 chapters

698 views

STATUS OF THE VOLUNTARY AGENCY POST-PRIMARY INSTITUTIONS

A CASE STUDY OF KADUNA STATE AFTER THE GOVERNMENT TAKE-OVER

ABSTRACTStatus of the Voluntary Agency Post-Primary Institutions in Kaduna State After the Government Take-Over Statement of the Problem: The study sought to ascertain the status of the present post-primary schools (formerly owned by Voluntary Agencies) in Kaduna State. with special reference to ...

Administration Type: PROJECT

📄 93 pages | 🧠 10885 words | 📚 5 chapters

340 views

THE EFFECT OF ADVERTISING ON THE PRICE OF CONSUMER PRODUCTS

A CASE STUDY OF SELECTED MANUFACTURERS IN KADUNA METROPOLIS

ABSTRACTAdvertising and price are two variables that interplay to affect the buying decisions of consumers. While advertising informs consumers of product existence and its features, the cost associated with it can not be overlooked. This cost results in higher unit price for the product thereby ...

Administration Type: PROJECT

📄 93 pages | 🧠 8639 words | 📚 5 chapters

418 views

THE STRUCTURE, ORGANIZATION AND FUNCTIONS OF THE INSTITUTE OF EDUCATION OF AHMADU BELLO UNIVERSITY ZARIA

A B S T R A C T The writer wrote his Intership report on the structure, organization and functions of the I n s t i t u te of Education Ahmadu Bello University, Zaria. The purpose of the Intership was to f u l f i l one of the requirements for the award of Master of Education Degree in Educa...

Administration Type: PROJECT

📄 89 pages | 🧠 11391 words | 📚 5 chapters

431 views

THE "MARKETING CONCEPT" ITS APPLICATION AND EFFECT ON CORPORATE PERFORMANCE

A CASE STUDY OF THE BREWERY INDUSTRY IN NIGERIA

ABSTRACTThis research study was carried out with the intention of uncovering the extent to which Breweries in Nigeria understand the Marketing Concept, the degree to which they have adopted it and its impact on their overall performance. The brewery industry is one of the major sectors of the Nig...

Administration Type: PROJECT

📄 100 pages | 🧠 7269 words | 📚 5 chapters

436 views

THE APPLICATION OF MARKETING STRATEGY IN MANAGEMENT CONSULTING SERVICES

A STUDY OF NEW IDEA MANAGEMENT CONSULTANTS COMPANY LTD

ABSTRACTThis study has been aptly entitled "The Application of Marketing Strategy in Management Consulting Services" The setting for the purpose of this study is based on the case of New Idea Management Consultants Company Limited Kaduna, Nigeria. The role of management in marketing is to employ ...

Administration Type: PROJECT

📄 100 pages | 🧠 10559 words | 📚 5 chapters

349 views

THE MARKET SEGMENTATION OF A PUBLIC TRANSPORT CORPORATION IN A DEVELOPING ECONOMY

( A CASE STUDY OF NIGERIAN RAILWAY CORPORATION)

ABSTRACTOne of the agenceis through which transpor service is carried out,is the railways . It i s one o f the most important modes of transportation very essential for economic activities of any nation it has responsibiliy for providing rail service.In Nigeria this responsibility is vested in th...

Administration Type: PROJECT

📄 92 pages | 🧠 12342 words | 📚 5 chapters

331 views

The Budgeting Systems in the Nigerian Univer-sities

A Case Study of the Budgetary System of Ahmadu Bello University

The Budgeting Systems in the Nigerian Univer-sities - A Case Study of the Budgetary System of Ahmadu Bello University

Administration Type: PROJECT

📄 94 pages | 🧠 10882 words | 📚 5 chapters

399 views

THE MANAGEMENT OF HUMAN RESOURCES IN AN UNSTABLE ENVIRONMENT

A CASE STUDY OF COTTON AND AGRICULTURAL PROCESSORS LTD. ZARIA.

ABSTRACTEvery organisation operates within a Macro environment which in a large extent affects its policy and decision making and to a large extent the satisfaction of employees on their job. An organisation has to constantly move to the rhythm of change and react to its dynamic environment. Othe...

Administration Type: PROJECT

📄 97 pages | 🧠 10341 words | 📚 5 chapters

337 views

THE IMPACT OF LABOUR TURNOVER ON PUBLIC ORGANISATIONS

A CASE STUDY OF NIGERIA AGRICULTURAL AND CO-OPERATIVE BANK LIMITED

ABSTRACTThis study is another significant attempt to study the impact of labour turnover in a development bank, the Nigerian Agricultural and Co-operative Bank Limited. It appears to be the first attempt to conduct a study of this nature on a financial service industry in Nigeria. The kind of stu...

Administration Type: PROJECT

📄 80 pages | 🧠 9641 words | 📚 5 chapters

420 views

THE APPLICATION OF THE MARKETING CONCEPT IN THE NIGERIAN MANUFACTURING INDUSTRY

A CASE STUDY OF SUNGLASS LIMITED, KADUNA

ABSTRACTThis study was undertaken to enable us understand the extent to which firms in the manufacturing industry in Nigeria, apply the marketing concept. Taking into consideration the country's large population, and large number of manufacturing firms which hinder on individual analysis of manuf...

Administration Type: PROJECT

📄 90 pages | 🧠 11337 words | 📚 5 chapters

714 views

THE MANAGEMENT OF DIRECT SMALL HOLDER AGRICULTURAL LOAN PORTFOLIO

A CASE STUDY OF NACB LTD, KADUNA

ABSTRACTDirect Small Holder Agricultural Loan portfolio Management is a major task that must be done if the existing long standing creditable Small Holder clients of the bank are to be retained and not lost to Commercial and Merchant banks. This involves the use of heuristic to the most complicat...

Administration Type: PROJECT

📄 90 pages | 🧠 8803 words | 📚 5 chapters

326 views

THE BUDGETING SYSTEM IN NIGERIAN INSTITUTIONS OF HIGHER LEARNING: A CASE STUDY OF THE BUDGETARY SYSTEM IN KADUNA POLYTECHNIC

THE BUDGETING SYSTEM IN NIGERIAN INSTITUTIONS OF HIGHER LEARNING: A CASE STUDY OF THE BUDGETARY SYSTEM IN KADUNA POLYTECHNIC

Administration Type: PROJECT

📄 81 pages | 🧠 9897 words | 📚 5 chapters

372 views