This study has been aptly entitled "The Application of Marketing Strategy in Management Consulting Services" The setting for the purpose of this study is based on the case of New Idea Management Consultants Company Limited Kaduna, Nigeria. The role of management in marketing is to employ an assortment of marketing variable to craft an effective marketing strategy to actualize the objectives of the firm. The aim of all business enterprise's strategy is to evolve a path finder that deals with the opportunities in both real (actual) and assumed (probable) situations; hence for an efficient resource converting enterprise organization, the marketing functions must of necessity be guided and operated base on the millieu of marketing strategy. The global challenge faced in management consulting are basically two fold. It is about the development of professional competence and the marketing of the management consulting services. More often than not, the latter problem is either not given consideration or the former is given an overwhelming consideration at the expense of the later. Thus the challenge faced by management consultants in the effective and efficient marketing of their services become an obvious interest as a research problem. Data collection for the study was centre around exploratory and descriptive research. The instrument/material for data collection include management questionnaire and interview, documentary and observation. The results from the analysis of collected data indicated that the firm believe in the imperative of marketing philosophy and the specific way and manner by which the firm apply marketing strategy in its management consulting services is pervasive and vi integrated marketing process has been put in place by the firm as a carrier form for the effective management of the marketing mix elements. Future study will undoubtedly have to focus on the marketing strategy audit system operation; And advertisement which remain the only promotional tool that has not been fully explored by management consulting firms and comparative studies of firm's application of marketing strategy to management consulting services.