ABSTRACT
This study was carried out in an attempt to examine the 'Effective Management of Marketing Logistic' in Nigeria Tobacco Company (NTC), Zaria. The Researcher has attempted to review the opinion of some authors in the field of Marketing Logistics Management.
The data for the study were collected both from the staff of the Company, the Company distributors arid the
customers. This was done with the aid of questionaires and personal interview. These formed the basis for primary
data. The secondary data were also obtained through the review of the published texts, journals, magazines, Annual Reports, etc.
The information/data collected were presented and analyse. It was found that the company's distribution
system is weak. Suggestions were however offered on how well to address the situation.
