Marketing

IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN ENUGU METROPOLIS

A CASE STUDY OF ALL STATES TRUST BANK PLC

ABSTRACT     The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order...

Marketing Type: PROJECT

📄 110 pages | 🧠 13198 words | 📚 5 chapters

329 views

THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE

A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC

ABSTRACT     The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.     The objective, the study among other things include: - &nb...

Marketing Type: PROJECT

📄 92 pages | 🧠 12009 words | 📚 5 chapters

344 views

EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

A CASE STUDY OF GLOBACOM GSM ENUGU METROPOLIE

ABSTRACT    This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis).    To carry out the research work the some of the following objective were set out. To find out the pro...

Marketing Type: PROJECT

📄 74 pages | 🧠 7519 words | 📚 5 chapters

424 views

CUSTOMER ORIENTATION IN BANKING INDUSTRY

A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU

ABSTRACT     This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way.     Ohha community bank ...

Marketing Type: PROJECT

📄 79 pages | 🧠 9160 words | 📚 5 chapters

415 views

AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU METROPOLIS

ABSTRACT     This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also exa...

Marketing Type: PROJECT

📄 85 pages | 🧠 10071 words | 📚 5 chapters

317 views

A CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF MADE IN NIGERIA GOODS

A CASE STUDY OF NIGERIAN EXPORT PROMOTION COUNCIL

ABSTRACTA critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field.    The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria.  For effective research on th...

Marketing Type: PROJECT

📄 54 pages | 🧠 6546 words | 📚 4 chapters

459 views

TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE

A case study of Emily Millionaire Enugu

ABSTRACTThis study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu.In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background informati...

Marketing Type: PROJECT

📄 49 pages | 🧠 5663 words | 📚 5 chapters

363 views

THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS IN ENUGU METROPOLIS

A CASE STUDY OF IMT ENUGU

ABSTRACTThe purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu.The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (...

Marketing Type: PROJECT

📄 68 pages | 🧠 8598 words | 📚 5 chapters

552 views

THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE

A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA

PREFACEPublic relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the public with an attempt to deceive, to pull the wool over our eyes. It...

Marketing Type: PROJECT

📄 61 pages | 🧠 8024 words | 📚 5 chapters

437 views

THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES

A CASE STUDY OF NBL

ABSTRACT    This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies.    The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. ...

Marketing Type: PROJECT

📄 91 pages | 🧠 10906 words | 📚 5 chapters

375 views

THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA

A CASE STUDY OF ENUGU ZONAL OFFICE

ABSTRACT    This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria.  The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria.  The entire population of fort...

Marketing Type: PROJECT

📄 128 pages | 🧠 15179 words | 📚 5 chapters

496 views

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS

A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA

ABSTRACT    Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world.  This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of ...

Marketing Type: PROJECT

📄 112 pages | 🧠 15954 words | 📚 5 chapters

437 views

THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU METROPOLIS

A CASE STUDY OF JUMATEX SUITCASE ENUGU

ABSTRACT    This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase    Some objectives at this studies are:-1.    To determine the extent customer pushes action of Jumatex su...

Marketing Type: PROJECT

📄 61 pages | 🧠 8016 words | 📚 5 chapters

337 views

THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

ABSTRACTThe study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers.Data on this issue were collected through su...

Marketing Type: PROJECT

📄 76 pages | 🧠 11187 words | 📚 5 chapters

523 views

THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES

A CASE STUDY OF SELECTED LAUNDRY AND DRY CLEANING FIRMS IN ENUGU METROPOLIS

ABSTRACTThe major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry.  The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current time...

Marketing Type: PROJECT

📄 91 pages | 🧠 11691 words | 📚 5 chapters

413 views