Marketing

THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SATCHET WATER IN ENUGU METROPOLIS

A CASE STUDY OF EJ COLLINCE COMPANY

ABSTRACT    This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water.    The objective is to find out if their produ...

Marketing Type: PROJECT

📄 98 pages | 🧠 12796 words | 📚 5 chapters

461 views

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS

A CASE STUDY OF BIANCA COSMETICS ENUGU

ABSTRACT    This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This manageri...

Marketing Type: PROJECT

📄 76 pages | 🧠 9912 words | 📚 5 chapters

431 views

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGFIES IN MARKETING OF CAPITAL GOODS

CASE STUDY OF ANAMCO LTD ENUGU

PREFACE    This study of cusses on the effectiveness of personnel selling in the marketing of capital goods.  It is necessitated by managerial uncertainty with regard to the cause of the aforementioned redirection in sales volumes and profitability in recent times.  This ...

Marketing Type: PROJECT

📄 71 pages | 🧠 7583 words | 📚 5 chapters

318 views

THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCT IN ENUGU METROPOLIS

A CASE STUDY OF EMENITY NIGERIA PLC

ABSTRACT    This research was designed to apprise "The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu).    The researcher set out with the following objectives:•    To fi...

Marketing Type: PROJECT

📄 70 pages | 🧠 8569 words | 📚 5 chapters

363 views

THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE FAST FOOD INDUSTRY

A CASE STUDY OF MR. BIGG'S ENUGU METROPOLIS

ABSTRACT    This study focused on the "Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis.    In order to carry out the work, some of these objectives were stated:-    To determine the rel...

Marketing Type: PROJECT

📄 109 pages | 🧠 13325 words | 📚 5 chapters

471 views

THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS IN ENUGU URBAN

ABSTRACTThis study examined those factors that influence brand preference among consumers in Enugu urban.The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study.Two sources of data were used in the study, they are primary and secondary data.  Aga...

Marketing Type: PROJECT

📄 68 pages | 🧠 9046 words | 📚 5 chapters

515 views

THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY

A CASE STUDY OF EMENITE COMPANY ENUGU

ABSTRACT    The topic treated in this project is     "The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State.    This topic is very vast and one cannot claim to have treated all the aspects of...

Marketing Type: PROJECT

📄 60 pages | 🧠 7084 words | 📚 5 chapters

421 views

THE EFFECT OF PRIVATIZATION AND COMMERCILIZATION OF GOVERNMENT OWNED INDUSTRIES

ABSTRACTSummary, this study is carried out to educate the populace on the attributed or advantages that would be derived from the privatization and commercialization of government industries. This study is essential in the fact that privatization and commercialization of public enterprises is bei...

Marketing Type: PROJECT

📄 36 pages | 🧠 4212 words | 📚 5 chapters

497 views

THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE

A CASE STUDY OF SELECTED TEXTBOOK PUBLISHING COMPANIES IN OWERRI

ABSTRACT     This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri.     The study seeks to find out how market segmentation and product positioning helps the firms in ach...

Marketing Type: PROJECT

📄 62 pages | 🧠 8606 words | 📚 5 chapters

484 views

THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA

A CASE STUDY OF MAGNUM TRUST BANK PLC

ABSTRACT    This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration.    Concept and process of globalization and information technology and glo...

Marketing Type: PROJECT

📄 76 pages | 🧠 11347 words | 📚 5 chapters

381 views

THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS

A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA

ABSTRACT    The research work titled "The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives.•    To determine how advertising has affecte...

Marketing Type: PROJECT

📄 107 pages | 🧠 13079 words | 📚 5 chapters

354 views

THE EFFECT OF COST CONTROL IN NIGERIA BREWERIES

A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS

ABSTRACTIt was observed that there were areas to theoretical cost, control techniques and those of production with regard to overhead cost control, the company uses flexible budget and standard costing which was reviewed is that in proactive, various analysis is not done in depth and not all item...

Marketing Type: PROJECT

📄 61 pages | 🧠 7344 words | 📚 5 chapters

368 views

THE ECONOMIC EFFECT OF UNEMPLOYMENT ON THE NIGERIA ECONOMY

A CASE STUDY OF NDOKWA WEST L.G.A IN DELTA STATE

ABSTRACTFrom the genesis of the project, it has been observed that these social diseases called unemployment is a very dangerous and killing ailment which if an appropriate care are not taking, it disables the economy.Chapter one of this work gave us an insight of background and types of unemploy...

Marketing Type: PROJECT

📄 47 pages | 🧠 6259 words | 📚 3 chapters

403 views

THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU

ABSTRACT    Manufacturers put into the market new product from time to time in order to meet the going held of the society.However, every business is aimed at profit maximization and also the risk aspect most be put into consideration.Considering the number of new products in the m...

Marketing Type: PROJECT

📄 70 pages | 🧠 8588 words | 📚 5 chapters

463 views

THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS IN ANAMBRA STATE

A CASE STUDY OF ONITSHA METROPOLIS

ABSTRACT    This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis).    The researcher study was conducted in Anambra State usjing Onitsha metropol...

Marketing Type: PROJECT

📄 77 pages | 🧠 10059 words | 📚 5 chapters

305 views