Mass Communication

THE IMPACT OF MTN ADVERTISEMENT ON SUBSCRIBERS – A STUDY OF UYO METROPOLIS

ABSTRACTThe aim of this study is to find out the impact of MTN advertisement on subscribers in Uyo Metropolis in general and also to show their reactions to the product and services advertisement. Also it is important to note that as the society changes, what attracts and hold attention and inter...

Mass Communication Type: PROJECT

📄 45 pages | 🧠 6388 words | 📚 5 chapters

651 views

THE EFFECTS OF UNETHICAL PRACTICES IN ADVERTISING

A CASE STUDY OF VITAFOAM IN NIGERIA

AbstractOur country, Nigeria is more of a capitalist state and everyone in his kind of business wants to maximize profit. By the way of negligence of the ethical standards, some advertisers, regardless of the decency, truthfulness and social values which advertising upholds stick to unethical adv...

Mass Communication Type: PROJECT

📄 122 pages | 🧠 14540 words | 📚 5 chapters

513 views

THE EFFECTIVENESS OF THE RADIO AS AN AGENT OF SOCIAL MOBILIZATION IN RURAL COMMUNITIES

A CASE STUDY OF ANAMBRA STATE

ABSTRACTThrough survey research method. This study focused on the effectiveness of the radio as an agent of social mobilization in rural communities, using a case study of Anambra state. The primary objective of this work boiled down from examining the various ways by which the effectiveness of t...

Mass Communication Type: PROJECT

📄 49 pages | 🧠 5940 words | 📚 5 chapters

443 views

NEWSPAPERS READING HABIT OF FEMALE STAFF OF NNAMDI AZIKIWE UNIVERSITY

AbstractThe study was focused on readership habit of female staff of Nnamdi Azikiwe University Teaching Hospital, Nnewi. The survey research method was adopted, and the researcher obtained a sample of 288 from the population of the study from whom data were obtained and analyzed. Data collected w...

Mass Communication Type: PROJECT

📄 40 pages | 🧠 4953 words | 📚 5 chapters

321 views

NEWSPAPER COVERAGE OF SPORTS NEWS IN NIGERIA: A CONTENT ANALYSIS OF VANGUARD AND NATION NEWSPAPERS

ABSTRACTThe issue of news coverage in Nigeria has generated interest from all works of life. Argument arise as a result of what is considered inadequate coverage of sports news by Nigerian newspaper. This study analyze the contents of two Nigeria dailies - Vanguard and Nation newspapers with the ...

Mass Communication Type: PROJECT

📄 53 pages | 🧠 6781 words | 📚 5 chapters

383 views

NEWSPAPER COVERAGE OF FOREIGN NEWS IN NIGERIA

A CONTENT ANALYSIS OF DAILY CHAMPION AND VANGUARD NEWSPAPER

ABSTRACTThis study which is aimed at finding out Nigeria press coverage for foreign events both daily champion and vanguard has revealed three outstanding result. It has revealed that both daily champion and vanguard shows that great interest in the development of foreign countries even through b...

Mass Communication Type: PROJECT

📄 42 pages | 🧠 4830 words | 📚 5 chapters

346 views

MAGAZINE READING HABITS OF STUDENTS IN INSTITUTION OF HIGHER LEARNING

A STUDY OF NNAMDI AZIKIWE UNIVERSITY, AWKA

ABSTRACTThe purpose of this study is to find out how students are affected by Magazine reading and the various ways to encourage greater reading among students. This research is based on reading habits of students in Nnamdi Azikiwe University Awka, Anambra state. This work will further feature th...

Mass Communication Type: PROJECT

📄 60 pages | 🧠 7381 words | 📚 5 chapters

408 views

MAGAZINE READING BEHAVIOR OF STUDENTS IN TERTIARY INSTITUTIONS IN ANAMBRA STATE

A CASE STUDY OF FEDERAL COLLEGE OF EDUCATION (TECH) UMUNZE

ABSTRACTMagazine is an embodiment of detailed report, analysis and interpretation of events combined with literary and artistic works produced periodically for the generally born specific audience. Okumma, (1999,p.34) magazine as a print medium like the newspaper which is a bound periodically (no...

Mass Communication Type: PROJECT

📄 64 pages | 🧠 8110 words | 📚 5 chapters

329 views

ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS

A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE

ABSTRACTThis research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch M...

Mass Communication Type: PROJECT

📄 61 pages | 🧠 5773 words | 📚 5 chapters

425 views

ASSESSING THE OPERATIONAL PROBLEMS OF PRIVATE BROADCASTING MEDIA IN NIGERIA

CASE STUDY OF VISION AFRICA 104.1FM AND FAMILY LOVE 103.9FM, UMUAHIA NORTH LOCAL GOVERNMENT AREA ABIA STATE

ABSTRACTThe topic of this research work, assessing the operational problems of private broadcasting media in Nigeria is self emphatic and the research focus on the private broadcasting media of Umuahia North, Abia State Nigeria. Private broadcasting media depends to a large extent on the governme...

Mass Communication Type: PROJECT

📄 56 pages | 🧠 7088 words | 📚 5 chapters

555 views

PUBLIC RELATIONS AS A STIMULUS OF INCREASED PRODUCTIVITY IN BUSINESS ORGANIZATION

A CASE STUDY OF ANAMMCO

ABSTRACT  Public relations is a deliberate planned and sustained effort to maintain mutual understanding between an organization and its public. Big business no doubt recognized albeit hard way the importance of public relations in the day to day running of their business. However, there is ...

Mass Communication Type: PROJECT

📄 88 pages | 🧠 11852 words | 📚 5 chapters

280 views

THE ROLE OF PUBLIC RELATIONS IN ENHANCING THE PERFORMANCE OF NIGERIA POLICE

A CASE STUDY OF ENUGU STATE POLICE COMMAND

TABLE OF CONTENTTitle page Approval page Dedication AcknowledgementTable of content AbstractCHAPTER ONE 1.0 Introduction1.1 Background of the study 1.2 introduction of public relations to the police 1.3 Evolution of the Nigeria police force  1.4 Statement o...

Mass Communication Type: PROJECT

📄 55 pages | 🧠 8261 words | 📚 5 chapters

657 views

THE EFFECT OF PRESS LAWS ON THE NIGERIAN PRACTISING JOURNALIST

A CASE STUDY OF RADIO NIGERIAN ENUGU

ABSTRACTLaws have been seen to be virtually indispensable for an unruly society laden with licentiousness as an orientation. Because too much freedom according to John Lucke, one of the finding fathers of libertarianism, stipulates that it could lead to one man being brute to man inconveniencing ...

Mass Communication Type: PROJECT

📄 65 pages | 🧠 6690 words | 📚 5 chapters

456 views

THE IMPACT OF MANAGEMENT COMMUNICATION FOR EFFECTIVE ORGANIZATIONAL PERFORMANCE

A CASE STUDY OF ANAMMCO ANAMBRA MOTOR MANUFACTURING COMPANY LTD

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Mass Communication Type: PROJECT

📄 92 pages | 🧠 11533 words | 📚 5 chapters

284 views

THE PRESS IN NIGERIAN POLITICS: ANALYSIS OF ISSUES AND PATTERNS OF NEWS COVERAGE

ABSTRACTThis project is on “the press in Nigerian politics: with analysis of issues and patterns of news coverage.The aim of the study is to find out whether or not the Nigerian press is selective in its report of similar political issues that affect the progress and functioning of the nation o...

Mass Communication Type: PROJECT

📄 74 pages | 🧠 10049 words | 📚 5 chapters

444 views