Mass Communication

THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE]

A CASE STUDY OF ENUGU URBAN DWELLERS

ABSTRACTThis study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers.It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influence...

Mass Communication Type: PROJECT

📄 61 pages | 🧠 7842 words | 📚 5 chapters

392 views

THE IMPACT OF NEWS COMMENTARY ON RADIO LISTENERS

A CASE STUDY OF ESBS/FRCN ENUGU

ABSTRACT The aim of this research project is to know the essence of news commentaries and its impact on radio listeners, with particular references to ESBS / FRCN Enugu. The project starts with introduction which gives insight into the historical background of news commentaries. It proceeds to ex...

Mass Communication Type: PROJECT

📄 54 pages | 🧠 5501 words | 📚 5 chapters

456 views

TELEVISION AS AN INSTRUMENT FOR EDUCATIONAL ADVANCEMENT IN NIGERIA

AN INDEPTH STUDY OF AN ABS ONITSHA PROGRAMME "SCIENCE FOR SCHOOLS"

TABLE OF CONTENTTitle page Approval Acknowledgement Lists of tables Table  of content CHAPTER ONE 1.1 Background of the study 1.2 Objectives  of the study 1.3 Significance of the study 1.4 Research question 1.5 Research problems 1.6...

Mass Communication Type: PROJECT

📄 48 pages | 🧠 6761 words | 📚 5 chapters

569 views

PUBLIC RELATION AS A TOOL FOR INDUSTRIAL HARMONY

A CASE STUDY OF THE NIGERIAN POLICE ENUGU

ABSTRACTThis study is necessitated by incessant complaints about the police, their shortcomings in combating crime, protection of life and property of the people.  It is policing, extortion of the public by the police, brutality in the force, poor educational background and courtesy among me...

Mass Communication Type: PROJECT

📄 79 pages | 🧠 10674 words | 📚 5 chapters

380 views

APPRECIATION OF VIEWER PREFERENCE OF TELEVISION STATION

A CASE STUDY OF ENUGU URBAN RESIDENTS

ABSTRACTThe importance of the audience or public of any organization cannot be over emphasized. In the same vein, the viewers of a television has proved to be powerful determinant factor on how successful a television station can be in terms of how profitable the television can be. No serious adv...

Mass Communication Type: PROJECT

📄 75 pages | 🧠 8291 words | 📚 5 chapters

425 views

THE IMPACT OF MASS MEDIA CAMPAIGN AGAINST AIDS AMONG TEENAGERS

A CASE STUDY OF BENIN CITY

ABSTRACT This study is aimed to ascertain the impact of Mass Media Campaign aimed at curbing the spread of the disease Aids among teenagers in Benin City.The objective of the study is also to find out through sample survey whether the teenagers are really getting sufficient information about AIDS...

Mass Communication Type: PROJECT

📄 109 pages | 🧠 12802 words | 📚 5 chapters

356 views

MASS MEDIA AS AN INSTRUMENT OF POLITICAL MOBILIZATION

A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE (ESSBS)

ABSTRACTThe various literature studies intended to the mass media role in the national development and this clear in the area of political leadership.In this study, the researcher decided to draw home the Tourism that without a national political consciousness and viable political participation r...

Mass Communication Type: PROJECT

📄 67 pages | 🧠 7431 words | 📚 5 chapters

386 views

EFFECTIVENESS OF THE PUBLIC RELATION INCREASES MANAGEMENT IN TERTIARY INSTITUTION

A CASE STUDY OF THE INSTITUTE OF MANAGEMENT AND TECHNOLGY, ENUGU

ABSTRACTThe project considered the effectiveness of the public relation in tertiary institution with a focus in the institute of management and technology, Enugu.The study is divided into five chapters which consists of the introduction while chapter two contains literature review and was carried...

Mass Communication Type: PROJECT

📄 93 pages | 🧠 9511 words | 📚 5 chapters

449 views

AUDIENCE ATTITUDE TOWARDS TELEVISION COVERAGE OF PUBLIC EXECUTIONS

ABSTRACTThe menaces of robbery have become a game of the fittest in our society today, that when robbers carryout and operation they boast of it and give names to themselves.This attracts the attention of the people and all government to find a lasting solution to this dilemma.This gives rise to ...

Mass Communication Type: PROJECT

📄 56 pages | 🧠 5722 words | 📚 5 chapters

396 views

ADVERTISING: A SURVIVAL STRATEGY FOR MASS MEDIA ORGANISATION

A CASE STUDY OF NIGERIA TELEVISION AUTHORITY, NTA, ENUGU

ABSTRACTThis study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization.This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu.The statement of th...

Mass Communication Type: PROJECT

📄 74 pages | 🧠 8319 words | 📚 5 chapters

431 views

THE ROLE OF PUBLIC RELATIONS IN COMMUNITY BANKING

A CASE STUDY OF NNEBUIFE COMMUNITY BANK NIGERIA LIMITED ENUGU

ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public.The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enu...

Mass Communication Type: PROJECT

📄 90 pages | 🧠 9895 words | 📚 5 chapters

441 views

RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTIONS OF LEARNING

LEARNING A CASE STUDY OF INSTITUTION OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU

ABSTRACT Radio is one of the viable media of mass communication. Just as communication is the transfer of information from the source to a destination. Presently, for any thing to be called communication it must efficiently reach to the source, passing through the specified channel. Undoutfully, ...

Mass Communication Type: PROJECT

📄 54 pages | 🧠 6714 words | 📚 5 chapters

394 views

EFFECTS OF NEWS COMMERCIALIZATION ON THE PUBLIC

A CASE STUDY OF THE FEDERAL RADIO CORPORATION OF NIGERIA ENUGU (FRCN)

ABSTRACTThe objectives of the study were to examine the effect of news commercialization on the public. A case study of the federal radio corporation of Nigeria to achieve the aim the research studied a sample size of 200 respondents chosen from the population of Enugu metropolis. Furthermore, th...

Mass Communication Type: PROJECT

📄 80 pages | 🧠 8996 words | 📚 5 chapters

484 views

THE ROLE OF TELEVISION IN THE POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA

AS CASE STUDY OF NJIKOKA LOCAL GOVERNMENT AREA

ABSTRACTThis study is geared towards finding  out the  role of television in political  mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns  in Njikoka Local government Area were studied. The  import...

Mass Communication Type: PROJECT

📄 65 pages | 🧠 7375 words | 📚 5 chapters

473 views

THE ROLE OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST HIV/AIDS IN NIGERIA

ABSTRACTThe aim of  this study  is to ascertain the role  of Mass media in the campaign  against HIV/AIDS  in Nigeria. Factors such as media campaigns, AIDS  campaign  messages, sexual   behaviour and the extent in which  the campaigns  structures...

Mass Communication Type: PROJECT

📄 81 pages | 🧠 8980 words | 📚 5 chapters

452 views