EFFECTIVENESS OF THE PUBLIC RELATION INCREASES MANAGEMENT IN TERTIARY INSTITUTION

(A CASE STUDY OF THE INSTITUTE OF MANAGEMENT AND TECHNOLGY, ENUGU)

By

OGBODO OBINNA .F.

Presented To

Mass Communication Department

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ABSTRACT

The project considered the effectiveness of the public relation in tertiary institution with a focus in the institute of management and technology, Enugu.

The study is divided into five chapters which consists of the introduction while chapter two contains literature review and was carried out in relation to the definition of public relation.

Chapter three provided the explanatory analysis of research methodology.

Chapter four present the analysis and interpretation for data, including resulting and discussion where an the conclusion and recommendation were treated in chapter five is the study suggests some was through which better relationship be established in order sustain the public relations department tertiary institution it land to rest the place of communication process in actualizing this ultimate good in crisis management of tertiary institution.

TABLE OF CONTENT

Title page certification

Dedication acknowledgement

Abstract

Table of content

CHAPTER ONE

Introduction

1.1 Background of the study

1.2 Statement of problem

1.3 Objective of the study

1.4 Significance of the study

1.5 Research question

1.6 Research hypothesis

1.7 Definition of terms

1.8 Assumption

CHAPTER TWO

Literature review

2.1 Source literature review

2.2 Role of public relation in an institution

2.3 Perceptive of crisis management

2.4 Public relation as crisis management

2.5 Causes of crisis in the institution

2.6 Qualities and responsibilities of public

2.7 Relation of officer

2.8 Summary of literature review

CHAPTER THREE

3.1 Research methodology

3.2 Research method

3.3 Research design

3.4 Sample size

3.5 Sampling procedure or techniques

3.6 Data analysis

3.7 Validity and reliability

CHAPTER FOUR

4.1 Analysis and interpretation

4.2 Result and discussion

CHAPTER FIVE

5.1 Summary

5.2 Recommendation

5.3 Conclusion

5.4 Limitation of study

References

Questionnaires