PUBLIC RELATIONS AS TOOL FOR ENHANCING CONSUMER SATISFACTION

In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized.
    The study also analyse the public relations strategies and policies management of the organization in question. The study set out further to know how the various Nigeria airways, Enugu consumers perceive the organization. It proceed to examines the importance of the study and then delve into detailed exposition of relevant literature, formulated of researchs and hypothesis out of which three received support while one did not receive support.
    Moreover, the history of Nigeria airways Enugu also received due explanation to make the study more understandable. To make the research workable, the researcher use survey method in collecting the data. This is so because considering the nature of the research population and the kind of data needed by the researcher. The researcher further adhered to summarize, conclude and put forward recommendations which hopefully will go a long way in charging the nation of people regarding the Nigeria airways Enugu.

TITLE PAGE                            II
APPROVAL PAGE                        III
DEDICATION                            IV
ACKNOWLEDGEMENT                    V
ABSTRACT                            VI
CHAPTER ONE
INTRODUCTION                            1
1.1    HISTORY OF NIGERIA AIRWAYS ENUGU    7
1.2    OBJECTIVES OF NIGERIA AIRWAYS        8
1.3    STATEMENT OF RESEARCH PROBLEMS    10
1.4    OBJECTIVES OF THE STUDY            11
1.5    SIGNIFICANT OF THE STUDY            12
1.6    RESEARCH HYPOTHESIS/NULL HYPOTHESIS14
1.7    CONCEPTUAL AND OPERATIONS DEFINITIONS15
1.8    ASSUMPTIONS                        17
1.9    LIMITATION OF THE STUDY            18

CHAPTER TWO
2.1    LITERATURE REVIEW                19
2.2    THE PLACE OF PUBLIC RELATION –
IN AN ORGANIZATION                19
2.3    SUMMARY                        35

CHAPTER THREE: METHODOLOGY
3.1    RESEARCH METHOD                    38
3.2    RESEARCH DESIGN                    38
3.3    POPULATION AND SAMPLE            38
3.4    MEARURING INSTRUMENT                39
3.5    METHOD OF DATA ANALYSIS            40

CHAPTER FOUR
4.1    DATA ANALYSIS AND INTERPRETATION    41
4.2    TESTS OF HYPOTHESIS AND INTERPRETATIONS51

CHAPTER FIVE
5.1    SUMMARY                        53
5.2    RECOMMENDATIONS                    57
BIBLIOGRAPHY                            61
APPENDIX                                60