IMPACT OF PUBLIC RELATIONS ON CRISIS MANAGEMENT OF MULTI-NATIONAL CORPORATIONS

(A CASE STUDY OF NNPC â€“ PORT HARCOURT)

By

BASSEY PATRICIA OKON || MC/H2003/22

Presented To

Mass Communication Department

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ABSTRACT

This study was an assessment of the impact of public relations on crisis management.

Two instruments were used to collect data for this study. These were scheduled interview of the key administrators of the Nigerian National Petroleum Corporation. The public relations officer, the chief security officer, the union consultative committee were all interviewed. Opinion survey of the corporation was done using questionnaires.

The findings revealed that formal channels of public relations with the accompanied oral, written and mediated modes of public relations play a major role in crisis management. Mediation was also found to be an effective public relations approach in crisis resolution. It was found that informal channels of public relations are also important.

To create a cordial public relations climate in NNPC, the NNPC administration should practice human relations. This calls for community participation in decision making especially those that concern the community, through regular consultation with union consultative committee.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

CHAPTER ONE

INTRODUCTION

1.1 Background of the study

1.2 Statement of the research

1.3 Objective of the study

1.4 Significance of the study

1.5 Research questions

1.6 Research hypothesis

1.7 Conceptual and operational definition

1.8 Assumptions

1.9 Limitation of the study

CHAPTER TWO

REVIEW OF LITERATURE

2.1 Source of literature

2.2 The review

2.3 The concept of PR

2.4 What is crisis

2.5 The theoretical frame work

2.6 Theoretical background

CHAPTER THREE

3.1 Research methodology

3.2 Research design

3.3 Research sample

3.4 Measuring instrument

3.5 Data collection

3.6 Data analysis

3.7 Expected results.

CHAPTER FOUR

4.1 Content analysis and data presentation

4.2 Test of hypothesis

4.3 Discussion of findings.

CHAPTER FIVE

5.1 Summary

5.2 Conclusion

5.3 Recommendation

5.4 References

Bibliography

Appendix