TABLE OF CONTENTS
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VI
TABLE OF CONTENTS
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY 1
1.2 STATEMENT OF THE STUDY 6
1.3 OBJECTIVE OF THE STUDY 7
1.4 RESEARCH QUESTIONS 8
1.5 SIGNIFICANCE OF THE STUDY 9
CHAPTER TWO
2.1 SOURCE OF LITERATURE âโฌ" THE ROLE PUBLIC RELATIONS IN ORGANIZATIONS 12
2.2 THE MEDIA NOF PUBLIC RELATIONS IN NIGERIA 18
2.3 PUBLIC RELATIONS AND CRISIS
MANAGEMENT IN NIGERIA 27
2.4 SUMMARY âโฌ" BUDGETING FOR PR 29
REFERENCE
AZUYA. T (2000) âโฌล“ THE BENEFIT OF PUBLIC RELATIONS TO CORPORATE ORGANIZATIONS IN NIGERIAâโฌÂ
CHAPTER THREE âโฌ" METHODOLOGY
I) ANALYSIS RESEARCH METHOD 32
II) RESEARCH DESIGN 32
III) RESEARCH SAMPLE 33
IV) INSTRUMENT FOR DATA COLLECTION 34
V) METHOD OF DATA COLLECTION 35
CHAPTER FOUR âโฌ" ANALYSIS AND RESULTS
4.1 DATA ANALYSIS 37
4.2 RESULTS
CHAPTER FIVE âโฌ" SUMMARY AND RECOMMENDATIONS
I. SUMMARY 51
II. RECOMMENDATIONS 52
REFERENCES 54
