THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS A CASE STUDY OF ZODIAC HOTEL LTD

    This research was carried to find out the "impact of advertising in marketing of hotel service in Enugu metropolis" using Zodiac Hotel Ltd Enugu as our case study.  We tried to find out the advertising strategies employed by the organization and it's impact to the organization.
    The research was conducted with the oral interviews and questionnaire.  From the study we found out that, the Zodiac hotel Ltd major advertising medium is magazines (travelers weekend and infinity).  They use some other ones like sign posts at strategic points of Enugu metropolis.  We also discovered that they use other promotional mix such as sales promotion (biros, cards, calendars etc) and publicity.
    We also found out that the environment and facilities of Zodiac Hotel attracts customers to the hotel,  the relationship between the customers and the staff is highly credible.  We discovered that the firm has a very high reputation in the society.
    The researcher commend the management of Zodiac Hotel for good environment and facilities and come up with the following recommendations.  They should include advertising budget in the operating cost, use more of television media of  advertising than others & introduce more sign posts

Title page                                        ii
Approval page                                    iii    
Dedication                                        iv
Acknowledgement                                    v
Abstract                                        vi
Table of contents                                    viii

CHAPTER ONE
1.1    INTRODUCTION                                1
1.2    Objective of the study                            6
1.3    Statement of Problem                            7    
1.4    Research questions                                8
1.5    Scope of study                                10
1.6    Definition of Terms                            10

CHAPTER TWO    
21.    Meaning of advertising                            12    
2.2    Types of advertising                            13
2.3    Function of advertising                            16
2.4    Role and significance of advertising of hotel services        19
2.5    Requirements for effective advertising                    20
2.6    The merits and demerits of advertising in a developing economy 23   

CHAPTER THREE
The impact of advertising on the management of hotel services        25
3.1    The company profile                            25
3.2    Advertising strategies adopted by Zodiac Hotel Ltd            26
3.3    The environment and facilities on the Zodiac Hotel Ltd        29
3.4    The hotel personnel and customers                    32
3.5    The benefits of advertising in the marketing of Hotel Services in     overview                                    33
CHAPTER FOUR
Summary of findings, conclusions and recommendations            34
4.1    Summary of findings                            34
4.2    Conclusions                                    35
4.3    Recommendations                                35    
Bibliography                                37