SURVIVAL STRATEGIES ADOPTED BY SMALL -SCALE RETAIL OUTLETS IN NIGERIA

    This study was conducted to determine the survival strategies adopted by small- scale retail outlets in Nigeria. The population for this study was drawn from ogui read Enugu. This work was done in order to get the main survival strategies to be adopted by small scale retail outlets in Nigeria.
    To achieve this, the researcher constructed questionnaire based on research question fro mutated in chapter one. The motor findings in these studies are as follows.

•  Location and relocation of business at a better sight as important as the growth of the business.
•  Down sizing small-scale shops encourages higher profit margin from the specific field of treatment.
• Discounts free gifts and bonus attract customers patronage.
• Product line diversification, differentiation and market segmentation are the major strategies that can be adopted have been adopted by small scale retail outlets in order to face and win their competitors
•  To survive, a small scale shop must be responsive to the need of its cust5omers and it financial records must be up to date   
  

TITLE PAGE                                ii
APPROVAL PAGE                             iii
DEDICATION                                iv
ACKNOWLEDGEMENT                        v
ABSTRACT                                vi
TABLE OF CONTENT                        viii

CHAPTER ONE
INTRODUCTION                            1
1.1    General Background to the Subject     Matter.        1
1.2    Objective Of The Study                        3
1.3    Problems Associated With The Subject     Matter    4
1.4    The Importance Of Studying The Area            5
1.5    Definition Of Important Terms                    6
1.6    References                                9


CHAPTER TWO
2.0    LITERATURE REVIEW                    10
2.1    The Concept Of Small-Scale Retail Enter.            10
2.2    School Of Thoughts Within The Subject Area        13
2.3    Different Methods Of Studying The Problem        16
2.4    Summery                                19
2.5    References                                22

CHAPTER THREE
3.0    CONCLUSION                            23
3.1    Data Presentation                            23
3.2    Analysis Of The Data                        25
3.3    Recommendation                            28
3.4    Conclusions                                31
3.5    Bibliography                            32