PRODUCT PLANNING MANAGEMENT, AND DISTRIBUTION PROBLEMS IN SOFT DRINK INDUSTRY

Product planning, management and distribution problems are very vital in the production and distribution of every manufacturing organization. Before ever a manufacturing company could come with good quality product, it must undergo many process from planning for either short range or long ranges forecasting carrying out market research and consumer survey protesting the product and introducing different channels of distribution.
The aim of this study is to describe how the Nigerian Bottling company Enugu is really involved in the process of product planning, distribution and management. This is done by gathering information from staff and distribution channels, operators defining certain problems usually associated with product planning, management and distribution problems in the company and proposing remedial measures after revealing areas of problems. The questions in the questionnaire will be based on the research questions developed for this purpose while analysis developed for this purpose while formula we use percentage analysis  to analyze data collected and accept 50% (percent) and above as significant  and discharge influences under 50% (percent).
From here, the researcher will make a decision of findings, recommendation and conclusion. It is hoped that this study will aid managers in planning, distribution and managing their products by taking effective efficient decisions in these important areas. For example, the company should recruit highly skilled staff and give them adequate training.
Introducing operational research whereby decisions are taken jointly without each manager relying only on his own decision.

Title page
Abstract
Dedication
Certification
Acknowledgement

CHAPTER ONE:
INTRODUCTION
1.1    Background of study
1.2    Definition of problem
1.3    Objectives of the study
1.4    Research Hypothesis
1.5    Significance of the study
1.6    Scope of the study

CHAPTER TWO
2.1    Literature Review
2.2    Product Definitions
2.3    Organizational for new product development
2.4    The product development process

CHAPTER THREE
3.0    Research Design
3.1    Area of study
3.2    Population of study
3.3    The sample size & sample technique
3.4    Method of data collection
3.5    Method of data analysis

CHAPTER FOUR
Data presentation and analysis
CHAPTER FIVE
SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1    Research findings
5.2    Conclusion
    Reference
    Appendix


How does the management of the Nigerian Bottling company Plc. Procure their raw material for their products?
Does the distribution of finished products constitute a problem to the Nigerian Bottling Company Plc’s Management? Yes or No
Product planning and development is it a problem to the management of NBC Plc. Enugu” Yes or No
Competition drives out weaker firm from their market share how NBC Plc. Survive does in spite of their numerous competitors.
Bottle breakage’s and pilfering is it a common phenomena in mineral industry especially NBC Enugu? Yes or No
In distribution of the company’s product,. Which of the channel alternative do the company uses most?
Does Nigerian Bottling Company Plc, Enugu, in their channel structure make use of intra – company agents and dealers in marketing their products?
What score would you give to the product in the product line of NBC Company that has more market share?
Which of the season of the year does the company makes its highest sales?
Please it will be highly appreciated if you would advice me on what area of importance you deemed necessary towards improving the competitive stance of the products.