Business Administration and Management

INTEGRATED MARKETING COMMUNICATIONS AND CONSUMERS PATRONAGE OF NIGERIAN BEVERAGE PRODUCTS

ABSTRACT The need for an organization to properly coordinate its marketing communications strategies to achieve a clear, consistent and competitive message about itself and its product has become issue of concern to every result driven firm. The study is aimed at examining the impact of integrate...

Business Administration and Management Type: PROJECT

📄 277 pages | 🧠 76977 words | 📚 5 chapters

508 views

INFLUENCE OF MOBILE MARKETING ON CONSUMER PURCHASE BEHAVIOUR IN ORGANIZED INSTITUTIONS IN LAGOS STATE, NIGERIA

 ABSTRACT Advances in Information and Communication Technologies are not only offering new marketing channels  of communication and interactivity  to  companies but also significantly influencing the ways in which organisations conduct their businesses and marketing activities...

Business Administration and Management Type: PROJECT

📄 331 pages | 🧠 98795 words | 📚 5 chapters

448 views

IMPACT OF ORGANIZATIONAL CREATIVITY AND INNOVATION ON ENTREPRENEURIAL SUCCESS

ABSTRACT The research study focused on an aspect of creativity, that is, product creativity within small enterprises that are craving for survival within the stiffened economy. The enterprises’ actions in creating new product are therefore studied to identify to what degree such vital parts of ...

Business Administration and Management Type: PROJECT

📄 73 pages | 🧠 19498 words | 📚 5 chapters

490 views

IMPACT OF COMPETITIVE MARKETING ON PERFORMANCE OF MULTINATIONAL AND INDIGENOUS FOOD AND BEVERAGE MANUFACTURING COMPANIES IN NIGERIA

ABSTRACT The research study evaluated the impact of competitive marketing on the performance of multinational and indigenous  food and beverage manufacturing  companies  in Nigeria. The study investigated how these companies utilized marketing orientation and practices, organizatio...

Business Administration and Management Type: PROJECT

📄 265 pages | 🧠 68728 words | 📚 5 chapters

743 views

EMPLOYEE ATTITUDE TOWARDS ATTRIBUTES OF TECHNOLOGICAL CHANGE AS A DETERMINANT OF ORGANIZATIONAL PERFORMANCE IN NIGERIAN COMMERCIAL BANKS

ABSTRACT This study aimed at measuring employee attitude towards technological change as a determinant of organizational performance in Nigerian Commercial Banks. The study utilized descriptive survey design and was based on the Technology Acceptance Model 2. A simple random sampling method was u...

Business Administration and Management Type: PROJECT

📄 261 pages | 🧠 80291 words | 📚 5 chapters

533 views

EFFECTS OF OUTSOURCING STRATEGIES ON THE ORGANIZATIONAL PERFORMANCE OF FAST FOODS INDUSTRY IN LAGOS STATE

ABSTRACT  Presently, the fast food industry in Nigeria  is undergoing very rapid change and explosive growth and it has been argued that outsourcing strategies adopted have contribution to the growth of the sector due to its relevance and potentials for the economy. As such, this study ...

Business Administration and Management Type: PROJECT

📄 105 pages | 🧠 24207 words | 📚 5 chapters

468 views

EFFECTS OF CREATIVITY AND INNOVATION ON THE ENTREPRENEURIAL PERFORMANCE OF FAMILY BUSINESS

A STUDY OF SELECTED FAMILY BUSINESSES IN LAGOS STATE

ABSTRACT This research study examined the effects of creativity and innovation on the Entrepreneurial performance of family businesses. The objective of the research was  to examine  the  effects of creativity and innovation on entrepreneurial performance of  family business. ...

Business Administration and Management Type: PROJECT

📄 87 pages | 🧠 18917 words | 📚 5 chapters

375 views

A COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF DOMINANT POLITICAL PARTIES IN NIGERIA

THE CASE OF 2003 GENERAL ELECTIONS

ABSTRACT This thesis  examines  the marketing strategies of dominant political parties in Nigeria with focus on 2003 General Elections. The broad objective of the research is to examine whether contemporary political parties in Nigeria are market-oriented organisations; and whether mark...

Business Administration and Management Type: PROJECT

📄 245 pages | 🧠 73148 words | 📚 5 chapters

544 views

A STUDY OF RELATIONSHIP BETWEEN PSYCHOLOGICAL CONTRACT AND ORGANISATIONAL CITIZENSHIP BEHAVIOUR AMONG ARTS TEACHING FACULTY

AbstractThe teaching profession is a selfless, noble profession, in which also psychological contract plays a significant role in explaining the OCB. The study is focused on understanding the effect of Psychological Contract on Organizational Citizenship Behaviour. This study is done on the arts ...

Business Administration and Management Type: PROJECT

📄 35 pages | 🧠 7930 words | 📚 5 chapters

403 views

IMPROVING SALES OF SUPERMARKET THROUGH EFFECTIVE MARKETING STRATEGY

ABSTRACTThis research was based on finding way of improving the sales of supermarket through effective marketing strategy. Some selected supermarket in Enugu metropolis was used.The major problem faced in this research was how to improve sales by using the tools of marketing strategy. This resear...

Business Administration and Management Type: PROJECT

📄 79 pages | 🧠 9668 words | 📚 5 chapters

463 views

THE ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGANIZATION

A CASE STUDY OF EASTERN SHOP NIGERIA LIMITED

ABSTRACTThe role of planning and forecasting in business organization is a topic chosen from the business administration and management field.The research was conducted mainly to examine the positive and negatives effect of not making good use of planning and forecasting in the  business adm...

Business Administration and Management Type: PROJECT

📄 97 pages | 🧠 10256 words | 📚 3 chapters

380 views

THE ORGANIZATION AND MANAGEMENT PROBLEM OF RURAL WATER SUPPLY

A CASE STUDY OF NNEWI WATER CO-OPERATION ANAMBRA STATE

ABSTRACT    This research work is aimed at recommending possible solution to the organization and management problem of rural water supply programme in Nigeria with a case study of ANSWC Nnewi. The mean or average number of adult and children in the sample household are 3 and 6 res...

Business Administration and Management Type: PROJECT

📄 32 pages | 🧠 3652 words | 📚 3 chapters

485 views

THE EFFECTS OF SOCIAL RESPONSIBILITY OF EMENITE ASBESTOSTES ON THE HOST COMMUNITY

A CASE STUDY OF EMENITE SBESTOST LIMITED

ABSTRACT    The trend contemporary to the business organizations of our time is that the business organizations such as Emenite Asbestostes Limited owe certain responsibilities to the area, more specifically, inhabitants of the Community in which the business operates. Among these ...

Business Administration and Management Type: PROJECT

📄 48 pages | 🧠 5471 words | 📚 3 chapters

400 views

THE APPLICATION OF JOB EVALUATION IN NIGERIA BOTTLING COMPANY PLC

A CASE STUDY OF 9TH MILE PLANT

RESEARCH PROPOSALThis research work will review the application of job evaluation in Nigeria Company PLC using the 9th mile plant as a case study. However, the application of job evaluation is not new in the organizational structure of Nigeria.  It started as complain by employees that the r...

Business Administration and Management Type: PROJECT

📄 89 pages | 🧠 10278 words | 📚 5 chapters

393 views

SUSTAINABLE EDUCATIONAL POLICIES AND NATIONAL DEVELOPMENT, THE NIGERIA EXPERIENCE

ABSTRACTThe researcher treated about sustainable Educational policies and National Development but giving more emphasis on Educational Policy because they are government programmes or action plan meant to review existing educational practice or introduce a new method aimed at enhancing a better e...

Business Administration and Management Type: PROJECT

📄 35 pages | 🧠 3334 words | 📚 3 chapters

619 views