Marketing

INFLUENCE OF CUSTOMER COMPLAINTS HANDLING ON THE MARKETING PERFORMANCES IN THE SERVICE INDUSTRY

A STUDY OF SELECTED PRIVATE AND PUBLIC ENTERPRISES IN NIGERIA

ABSTRACT Companies sometimes think that they are doing well because none of their customers are complaining, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become ...

Marketing Type: PROJECT

📄 113 pages | 🧠 18614 words | 📚 5 chapters

499 views

THE EFFECT OF PACKAGING CHARACTERISTICS ON BRAND PREFERENCE FOR COSMETICS PRODUCTS IN ABIA STATE, NIGERIA

ABSTRACTThe study analyzed packaging characteristics and their effects of brand preference for cosmetics products in Abia State of Nigeria. Packaging characteristics considered were packaging size, colour and shape. A sample size of 250 was purposively selected for the study. The samples were dra...

Marketing Type: JOURNAL

📄 12 pages | 🧠 0 words | 📚 0 chapters

409 views

IMPACT OF MARKETING RESEARCH ON BUSINESS MANAGEMENT IN NIGERIA

ABSTRACTThe study assessed the extent of the effects of marketing research on the practice of business management in Nigerian organizations. Survey method was used. The target population was 15,600 registered members of the National Institute of Marketing of Nigeria (NIMN), comprising academic ma...

Marketing Type: JOURNAL

📄 11 pages | 🧠 0 words | 📚 0 chapters

632 views

THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS

A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE

PREFACE    The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State.    To enhance a quicker, clearer and more comprehensive understanding of the impact of this ...

Marketing Type: PROJECT

📄 86 pages | 🧠 9192 words | 📚 5 chapters

525 views

THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY

A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS

ABSTRACT    This research work tilled " Public Relations as a tool for Customer Attraction and Retention in the service  Industry ( A case study of NTA Enugu services to some selected financial institutions)" was carried out with the objective of:-    Finding ou...

Marketing Type: PROJECT

📄 75 pages | 🧠 8099 words | 📚 5 chapters

401 views

THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS

A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE

ABSTRACTBanking in Nigeria has developed so rapidly in the recent years that is has attracted attention both within and outside the country it's role in socio-economic development of the country be over emphasized.     The researcher has taken keen interest to presented and analyze...

Marketing Type: PROJECT

📄 90 pages | 🧠 11251 words | 📚 5 chapters

413 views

THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY

A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU

ABSTRACTThe research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu).Primary and secondary data were collected to solve the research problem.  Questionnaires were used as research instrument.  The p...

Marketing Type: PROJECT

📄 92 pages | 🧠 8943 words | 📚 5 chapters

471 views

THE MARKETING PROBLEM PROSPECTS OF THE FIVE STAR HOTELS IN ENUGU METROPOLIS

A CASE STUDY OF NIKE REPORT HOTEL ENUGU

THE RESEARCH PROPOSAL 1.    THE TOPIC The topic of this proposal research project is  the marketing problems and prospects of five star hotel in Enugu metropolis (A vase study of Nike lake Resort Hotel Enugu)  2.    THE RESEARCH OBJECTIVES The objectives of...

Marketing Type: PROJECT

📄 83 pages | 🧠 8246 words | 📚 5 chapters

372 views

THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS

A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE

ABSTRACT     The purpose of this project is to examine the impacts of self service on the performance of supermarkets.     The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key element...

Marketing Type: PROJECT

📄 91 pages | 🧠 11149 words | 📚 5 chapters

436 views

THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES

A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU

ABSTRACT     This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally ...

Marketing Type: PROJECT

📄 101 pages | 🧠 11302 words | 📚 5 chapters

394 views

THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT

A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE

ABSTRACT     Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.     Association of marketing, America defines it as those marketing activities other than person...

Marketing Type: PROJECT

📄 84 pages | 🧠 8716 words | 📚 5 chapters

396 views

THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE

ABSTRACTThis research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu.To solve the research problem primary and secondary data were collected.  The research instrument used in collecting the data were questionnaire and personal oral interv...

Marketing Type: PROJECT

📄 93 pages | 🧠 7420 words | 📚 5 chapters

427 views

MARKETING RESEARCH AS A TOOL FOR PROFITABILITY

A CASE STUDY OF NIGERIAN BOTTLING COMPANY, ENUGU

ABSTRACTMarketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003).This study focused on marketing research as a tool for profitability in the service industry, a case study of...

Marketing Type: PROJECT

📄 111 pages | 🧠 11558 words | 📚 5 chapters

456 views

IMPROVING CUSTOMER SERVICES LEVELS IN SERVICES INDUSTRIES, THROUGH THE APPLICATION OF THE MARKETING CONCEPT

A CASE STUDY OF IBETO PHOTOGRAPHIC COLOUR LABORATORY ENUGU

ABSTRACT           The Nigerian economy is filled with different kinds of services providing industries, ramping from the large ones like banks to very small ones such as hair saloon services. The deepering economic problems in the country h...

Marketing Type: PROJECT

📄 106 pages | 🧠 12182 words | 📚 5 chapters

406 views

IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY

A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU

ABSTRACT     Prior to our contemporary time, the  bottling  industry will dominated  by the products of Nigerian Bottling Company Plc.     Recently,  7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Pl...

Marketing Type: PROJECT

📄 96 pages | 🧠 11244 words | 📚 5 chapters

349 views