IMPACT OF COLOUR REPRESENTATION IN NEWSPAPER ADVERTISING

This research work is on impact of colour printing on Newspaper Advertisement. In carrying out this study, the researcher used survey research method in which she used questionnaire to collect her data. A sample of 100 was drawn from 200 population of Garriki and Obiagu residence the researcher ask research questions and formulated research hypothesis from them. The relevant literature were reviewed  for the study, data collected and analyzed using research question. Taro Yamane was also used in determining the sample of the study. Sample percentage were used to analyze the result. The result of the study reviewed the following:
1.    advertisement  that appear in colour altered readership of the product.
2.    Colour representation in newspaper advertising services as an effective way of increasing sales.
3.    Advertising that appear in colour also influence vanguard readers to requestion for the product.
Moreso, summary, conclusion and recommendations of the study were also given.  

Title page                                     i
Approval                                      ii
Dedication                                iii
Abstract                                     iv
Acknowledgement                             v
Table of contents                            vi
List of table                                vii

CHAPTER ONE
1.0 Introduction                            1    
1.1    Background of the Study                     1
1.2    Statement of the Research Problem            4
1.3    Objective of the Study                    5
1.4    Significance of the Study                    6
1.5    Research Questions                        7
1.6    Research Hypothesis                        8
1.7    Theatrical Framework                    9
1.8    Scope And Limitations of The Study            10
1.9    Conceptual And Operational Definition of Term                                11

CHAPTER TWO
2.0 Literature Review                        12
2.1 Sources of Literature                        12
2.2 The Review                                 13

CHAPTER THREE
3.0 Methodology                            28
3.1 Research Method                        28
3.2 Research Design                            29
3.3 Research Population                        29
3.4 Research Sample                        29
3.5 Sampling Technique                        30
3.6 Sample Size                            31
3.7 Instrument of Data Collection                33
3.8 Method of Data Collection                     33
3.9 Expected Result                             34

CHAPTER FOUR    
Presentation and Analysis of Data                35

CHAPTER FIVE
Summary Conclusion and Recommendations         45
5.1 Summary of Findings                         45
5.2 Conclusion                                 46
5.3 Recommendations for Further Study             47

Appendix                                    49
References                                50
Bibliography                                51
 
LIST OF TABLE
Table I:    Vanguard Newspaper Readers Reaction         36
Table II:    Readers rate of exposure to vanguard        36
Table III:     Readers for product whose advert appear
coloured in Newspaper                     37
Table iv:    Rate of request                             38
Table v;    Readers recall of advert in colour            40
Table vi:    Social class of recorders as for education        41
Table vii:    How we can prefer colour advert to make them more effective and attractive and readers reaction to advert “vanguard”                        43