Marketing

THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU METROPOLIS

A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU

ABSTRACT    This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis "A case study of Nike lake Resort hotel".    The main purpose was to find out among other things the following:-    To examine if the promotio...

Marketing Type: PROJECT

📄 64 pages | 🧠 7760 words | 📚 5 chapters

355 views

THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS

A CASE STUDY OF ROYAL ARK HOTEL LIMITED

ABSTRACT    The primary aim of this project work fitted " Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to  determine the causes of low patronage by customers and equally to suggest possible solutions to the problem....

Marketing Type: PROJECT

📄 95 pages | 🧠 11297 words | 📚 5 chapters

361 views

THE MARKETING OF EDUCATIONAL SERVICE

A CASE STUDY OF IMT ENUGU

ABSTRACT    This project is on the marketing of educational programme of tertiary institutions.A case study of the institute of management and technology (IMT), Enugu.  The major objective of the study was to determine the extent of effectiveness which IMT has attained I the m...

Marketing Type: PROJECT

📄 106 pages | 🧠 11465 words | 📚 5 chapters

435 views

THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE

ABSTRACT     This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes.  The study made use of primary and secondary data primary data was sourced from questionnaire and oral i...

Marketing Type: PROJECT

📄 47 pages | 🧠 6138 words | 📚 5 chapters

516 views

THE IMPACTS OF ADVERTISING ON THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS

A CASE STUDY OF MAC-DAVOS HOTEL

ABSTRACTThis study is intended to find out the impact of Advertising on the Marketing of hotel services in Enugu metropolis.    This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary in making customer...

Marketing Type: PROJECT

📄 80 pages | 🧠 10115 words | 📚 5 chapters

402 views

THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM. SERVICE IN ENUGU METROPOLIS

A CASE STUDY OF MINT PLC

ABSTRACT    This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN).    The objective for which the study was carried out are to.    Find out how effective the advertising...

Marketing Type: PROJECT

📄 52 pages | 🧠 6747 words | 📚 5 chapters

335 views

THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES

A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE

ABSTRACT    This project work examine the "impact of transportation cost on customer goods retail process".    The population addressed were the wholesaler each was drawn.  Data were collected using questionnaire that was distributed to the wholesales and retail...

Marketing Type: PROJECT

📄 92 pages | 🧠 10666 words | 📚 5 chapters

434 views

THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDENMORN PRODUCTS IN ENUGU METROPOLIS

ABSTRACTBanks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks.    This study attempts to highlight those key factors that different banks managements will consider in their choice of ...

Marketing Type: PROJECT

📄 84 pages | 🧠 9474 words | 📚 5 chapters

515 views

THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDUSTRY

A CASE STUDY OF NIGERIA BREWERY PLC ENUGU

ABSTRACTThe study as the impacts of marketing logistics on the corporate profitability in the industry    (a case study of  NBPLC,ENUGU IC) was carried out with the following objectives:    To determine if consumers are satisfied with the marketing logistics str...

Marketing Type: PROJECT

📄 71 pages | 🧠 6806 words | 📚 5 chapters

499 views

THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

ABSTRACT    The study was on the impact of marketing in the development of tourism in Enugu state.    The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the develo...

Marketing Type: PROJECT

📄 90 pages | 🧠 12077 words | 📚 5 chapters

381 views

THE IMPACT OF EFFECTIVE MANAGEMENT OF RESOURCES IN SOLVING UNEMPLOYMENT PROBLEM IN NIGERIA

A CASE STUDY OF OJI-RIVER LOCAL GOVERNMENT ENUGU

ABSTRACT    This study is on a strong impression of effective management of resources in solving unemployment problem in Nigeria.   The researcher want to know the impact of effective management of resources in solving unemployment problem in Oji-River Local Government Ar...

Marketing Type: PROJECT

📄 46 pages | 🧠 6482 words | 📚 5 chapters

498 views

THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN ENUGU METROPOLIS

ABSTRACTThe main objective of the study is to highlight the contributions of advertising and marketing principles on sales of mobile phones, the factor that determine demand, pricing and distribution of the service in Nigeria.The finding reveal that:a.    more male avail themselves...

Marketing Type: PROJECT

📄 73 pages | 🧠 8933 words | 📚 5 chapters

435 views

THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS A CASE STUDY OF ZODIAC HOTEL LTD

ABSTRACT    This research was carried to find out the "impact of advertising in marketing of hotel service in Enugu metropolis" using Zodiac Hotel Ltd Enugu as our case study.  We tried to find out the advertising strategies employed by the organization and it's impact to the ...

Marketing Type: PROJECT

📄 37 pages | 🧠 5428 words | 📚 4 chapters

299 views

THE EFFECTS OF WORLD INFORMATION FLOW IMBALANCE ON THIRD WORLD COUNTRIES

A CASE STUDY OF NIGERIA

ABSTRACTIn essence, this research has examined and ascertained the degree of imbalance in global information between the north and the south and the effects of the world information flow on third world countries. This study also examined the meaning of culture and its role in international commun...

Marketing Type: PROJECT

📄 59 pages | 🧠 8935 words | 📚 5 chapters

519 views

THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES

A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU

ABSTRACT    The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu.To guide this study, three hypotheses were formulated. A review of related literature was...

Marketing Type: PROJECT

📄 73 pages | 🧠 9334 words | 📚 5 chapters

436 views