ABSTRACT
The study took enough time to delve into details about the activities of women with special reference to impact of women in advertisements using (Delta soap as case study of television adverts). It revealed among other things reasons why women participate in television adverts, attitude of women towards TV adverts, influence both societal and environmental on their attitude and behaviours on their attitude and behaviours towards participation in TV adverts. There were also revelations on societal perception of these roles and general attitudes and feelings of members of the public towards them (women).
To conduct this study, the scientific method of research was adopted. These hypothesis were generated these were:
1. Women role in television advertisement are dependent on ascribed roles by men.
2. The participation of women in television adverts are influenced by beliefs, attitudes and behaviour of women in the society.
3. The role-played, by women are deductive in television adverts.
Questionnaire and oral interviews were employed to collect information used for the research. S sample size of 200 were randomly chosen from the population in Enugu from these areas Abakpa Nike, Uwani, New Haven, Achara Layout, Emene and Coal Comp. The measuring instrument of interest based on the hypothesis was adequately taken care of.
Percentage and the chi-square statistical method of data analysis were used simultaneously to analyze the findings based on data collected through questionnaire.
